Tag Archives: industry news

When you run a search on any engine, such as Google, you likely assume that no one else really takes the time to look at it. It's stored in your search history on your device, but you don't think any outside parties are going to look at it or connect it with you specifically. And, in the vast majority of cases, this is certainly true.

However, this data is stored by the search engine. They know who ran the search, what terms were used and things of this nature. Recently, it has come to light that the U.S. government has executed keyword warrants as a way to gather information on potential suspects.

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Many people think of the internet as something that will always be there. Yes, specific websites may crash or go down from time to time, and it can be frustrating, but the internet as a whole is considered stable. Until Tuesday. That's when a relatively small error led to a major crash taking a huge portion of the internet offline. This has also been fixed -- as evidenced by the fact that you're reading this post -- but it's still important to consider what happened and whether or not such a thing could happen again in the future.

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Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.

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When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of "Just Google it." You may have even used it to define your own actions. For instance, you could say "I Googled the weather this morning and it looks like it's going to snow." Either way, what's important to note here is that Google has become a verb. Yes, it is the name of a search engine and the company behind it, but we use it in shorthand as an action. This is reflective of how ubiquitous Google is and how many people don't even think about other options.

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You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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