Tag Archives: industry news

Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.

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When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of "Just Google it." You may have even used it to define your own actions. For instance, you could say "I Googled the weather this morning and it looks like it's going to snow." Either way, what's important to note here is that Google has become a verb. Yes, it is the name of a search engine and the company behind it, but we use it in shorthand as an action. This is reflective of how ubiquitous Google is and how many people don't even think about other options.

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You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

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Google and Oracle have been at odds for a decade, and it all centers around the use of computer code. When Google created the operating system for its Android line of phones -- one of the most popular phones, along with Apple's iPhone series -- they used part of a coding language called Java. Oracle, which created Java, said that it was a breach of their intellectual property rights, that it was their language, not Google's, and that Google should have obtained a license. Android was not the only system to use the code, but the size of the system made them a target for a lawsuit, and it's now headed to the Supreme Court.

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Do you ever feel like everything you do is being tracked and recorded without your knowledge? It's definitely a concern for some users, especially since most people have their phones on them at all times. Those phones can track location data and find out exactly where you've been, and when. Many Google users likely don't even realize that location data is being tracked. While some users do not care how much data is made known, others feel like it is an invasion of privacy to have that data stored. To address this, Google has started deleting some information automatically. Included in this move is the location data noted above.

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