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Tag Archives: industry news

Search Engines by the Numbers

search engine trends

In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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Google’s Specialized Search Engine Enhances Access to Datasets and Presents Significant Long-Term Potential

Google specialized search engine

From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on to make it through each day. But where do we turn when our information needs to transcend the mundane and we require paths to deeper, more complex data?

Google’s AI Research Scientist, Natasha Noy, recently announced the debut of a new Dataset Search tool designed to place bigger datasets from a wide range of sources at users’ fingertips. Although initially focused on academic circles, this tool has far-reaching implications for additional sectors and users.

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Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Facebook Surpasses Google As Leading Traffic Source to Media Sites

media sites

You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren't just casually or accidentally arriving at your site - they're already interested or engaged with your content or products.

Traditionally, Facebook has been an excellent resource - dwarfing other social networks in terms of social referral traffic. Now, Facebook has topped Google in referral traffic to media sites overall.

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