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Tag Archives: Internet marketing

Content Your Audience Wants to Read

content for audience

When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

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Facebook and eBay Join Forces to Stop Fake Reviews

fake reviews

Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making a purchase or not. Unlike a brick and mortar store, shoppers cannot have any contact with the items before buying them. They also know that returns tend to be a bit more complicated. As a result, they rely on the knowledge of those who have already bought the products they’re interested in. They look into the reviews to make a decision before ordering, and just a few five-star reviews can sell them entirely on a product -- just as a few negative reviews can make them look elsewhere.

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Google Trends Shows You the Interest in Any Topic

Google Trends

Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you can put in a custom time range. What you learn can help you understand what topics and terms your audience is most interested in.

This has been highlighted lately with the move from 2019 to 2020. Google released some decade-based search information to show how things have changed over time. For instance, the most searched meme in the past decade was the happy birthday meme. The most searched dance was the Harlem Shake.

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Understanding the Future of Social Media

Future social media

Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability. Before that, sites like MySpace and Xanga had risen and fallen. Users had turned to forums, chat rooms and other forms of communication, but they were never mainstream. With Facebook, you suddenly had a platform that everyone could use -- at least, after they expanded beyond college and opened it up to the public -- and that appeared stable enough to last. Now, in 2019, even with concerns that young people do not use it as much as they once did, that stability is undeniable.

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Content Needs to Eliminate Reader Surprises

content surprises

When people set out for any type of event that requires planning, they tend not to want any surprises. This fundamental desire drives a lot of search traffic because it helps to determine what they search for and why they need to find it. Google itself notes that people have a "low tolerance for surprises" whether they're planning a dinner date or a month-long vacation. They seek to understand and plan as much as possible, so their search topics are going to be a pursuit of answers. That's why quality content matters so much, as it can be crafted specifically to answer those questions and give them additional insight into whatever it is they may be planning.

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