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Tag Archives: Internet marketing

Linkable Content vs. Shareable Content: When and How to Do Both

shareable content vs linkable content

Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable content is incredibly important for SEO, lead generation and general visibility, but there's just so much content currently being produced that "publishing for the sake of publishing" simply doesn't cut it in many industries. The best content is both valuable to users and specifically designed to help you achieve your goals.

Two of the most popular goals for content include generating backlinks and getting social shares. The content you create in pursuit of these two goals will most likely have specific and opposing characteristics.

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The 8 Best Types of Video For Small Businesses (and When to Use Them)

types of video

The benefits of using video in your digital marketing can't be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.

However, it's no secret that effective video marketing can be expensive and time-consuming. Larger companies often have the budget for an ongoing video strategy involving the creation and promotion of many videos of various types. Luckily, small businesses can still see huge benefits with video, perhaps just on a smaller scale. Creating even one or two of the following types of videos could seriously boost your leads, sales and exposure.

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9 Essential Tips for Effectively Writing a Landing Page

writing a landing page

Landing pages are an integral part of just about any digital marketing campaign. Whether they're designed for PPC, email marketing, social media or any other channel you're trying to leverage, landing pages can be an incredibly powerful tool for moving potential leads further down your sales funnel, encouraging conversions and getting users to take specific actions.

But the effectiveness of a landing page is only as good as its copy and design. If your copy isn't given the proper thought and planning, your visitors will simply end up bouncing or, worse yet, leaving with a bad impression of your company entirely. Here are the most important things to consider:

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14+ Content Editing Tools for Marketers and Writers

content editing tools

Whether you're an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there's one step in the process that creators at any level cannot afford to skip: editing.

As it gets harder for content to get any exposure at all, you simply can't risk your credibility and authority by publishing text that's filled with grammar mistakes or is difficult to read. While it's always ideal for your content to be edited by professionals, there are plenty of tools that can help you optimize your writing and ensure that readers (and potential customers) aren't turned away by unclear content.

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5 Important Things to Know About Google's Mobile-First Index

mobile-first index

Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing. Now, however, the mobile-first index is officially rolling out following a promise by Google in 2016.

Put simply, this means that Google's algorithm will now view the mobile version of your site before anything else when making indexing and ranking choices. For sites that (wisely) use responsive design instead of a separate mobile version, Google will view your site through the lens of a mobile device, at least initially. Here's what you need to know:

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