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9 Essential Tips for Effectively Writing a Landing Page

writing a landing page

Landing pages are an integral part of just about any digital marketing campaign. Whether they're designed for PPC, email marketing, social media or any other channel you're trying to leverage, landing pages can be an incredibly powerful tool for moving potential leads further down your sales funnel, encouraging conversions and getting users to take specific actions.

But the effectiveness of a landing page is only as good as its copy and design. If your copy isn't given the proper thought and planning, your visitors will simply end up bouncing or, worse yet, leaving with a bad impression of your company entirely. Here are the most important things to consider:

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AdWords Users - It's Time to Implement AMP on Your Landing Pages

AMP landing pages

With Google's mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.

Now, Google has announced that AdWords search ads will fully support links to AMP landing pages. While it's not known if Google will show preferential treatment to ads that link to AMP pages, one thing is clear: users will be much more likely to engage with your landing page if it loads quickly.

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