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Tag Archives: link building

Google Penguin Update on the Way: Time to Analyze Your Backlinks

google penguin

When Google's Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from. At it's best, Penguin helped even the playing field by penalizing sites that were gaming the system through dubious link building. Unfortunately, it also killed some sites whose webmasters were unaware they were doing anything wrong or unethical.

Now, a new and potentially final Penguin update could be on its way. Analyzing your backlink profile can help ensure your rankings don't plummet.

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Skyscraper Content: Invest Some Time In Being the Best

skyscraper content

There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don't have. Maybe your content will get attention because it's fun and entertaining.

The most basic possibility, however, is that people will link and share your content because it's the best source for a certain topic. This is where content marketers are using the term "skyscraper content." While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.

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Is the Riskiness of Link Building Too High? Experts Are Divided

riskiness of link building

John Mueller recently announced that Google's Penguin 3.0 update is likely to launch sometime this year. Webmasters won't really be able to evaluate its effect until after it's put into place of course, but the repercussions of the update shouldn't be all that surprising.

SEOs hopefully learned some lessons about spammy linking after Panda 2.0 ended up wreaking havoc with the traffic and rankings for some sites. Despite all the chatter over Penguin, however, nobody can seem to definitively assess the riskiness of link building. Experts disagree about even some of the most "dangerous" tactics.

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The State of Link Building in 2014

link building 2014

The processes and effectiveness of link building have been under constant scrutiny over the past few years. Between Google's anti-spam Penguin updates and less-than-reputable SEOs taking advantage of decent linking techniques, the link building arena looks very different in 2014 than it did even three or four years ago. Techniques such as submitting to forums, blog commenting, using directories and article marketing are often now seen as spammy, ineffective or counterproductive. As far as guest blogging goes, different SEOs have various opinions.

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Site Owners can Disavow Links with New Google Tool

disavow links

Back in May, in the immediate aftermath of Google's Penguin update, we talked about how sites were being down-ranked because their link profile included inbound links from shady, irrelevant or otherwise unreliable sites. Site owners complained heavily, saying that they were being unfairly penalized for something beyond their control.

Complain no longer. Starting now, website owners and SEO marketers can let Google know exactly which inbound links they would rather not be associated with, and should be excluded when Google is assessing their website for search rankings.

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