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Tag Archives: LinkedIn

Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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LinkedIn’s New Social Media Management Guide Helps Tell Your Brand’s Story More Effectively

LinkedIn social media management

LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups looking to maximize opportunities to connect with new clients. It not only details best practices for the unique professional networking platform but also delivers eye-opening statistics about the expanding role LinkedIn plays in online marketing and business circles. From Fortune 500 executives to recent college graduates and more, the surging numbers of professionals connecting via LinkedIn presents a lucrative target for startups looking to grow a professional social media marketing presence.

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LinkedIn Elevate Leverages Employees For Content Sharing

linkedin elevate

Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it's just as important to make sure that content gets as much visibility as possible by publishing it through various social and professional channels.

When it comes to posting on social media, however, it's getting harder and harder to get your content seen - even if you're using paid options. For companies on LinkedIn, a new app could help increase exposure by making it easy for employees to recommend content that promotes visibility on the network.

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