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Google's 'Speed Update' Makes Mobile Page Speed a Ranking Factor

mobile page speed

There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta information, keywords, content freshness, content authority, backlinks - just to name a few. When doing the work to optimize your site, though, the actual strategies for improving some of these factors can be unclear - not to mention how tough it can be to measure your strategies' actual effect on rankings.

Luckily, there's at least one ranking factor that's relatively easy to measure and improve: site speed. And with a recent announcement from Google, it's now time to analyze your mobile site speed and make it as fast as possible.

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Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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