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Tag Archives: Matt Cutts

Penguin 3.0 Is Here, but the Disavow Tool Remains Mysterious

disavow tool

It's that time again. Google's Penguin 3.0 update has officially rolled out after about a year of silence, and the reactions so far have been mixed. Webmasters and SEOs will likely be doing one of three things as the update takes effect: enjoying a surge in rankings due to a clean link profile, seeing no change in traffic, or scrambling to fix low-quality links.

Fixing spammy links involves either contacting the webmasters that are linking to you or using Google's disavow tool. Unfortunately, despite much discussion, Google has failed to make it clear when people should actually disavow links.

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Is Expandable Text OK With Google?

matt cutts

Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether expandable text sections will negatively impact your search engine optimization efforts.

Many websites, especially those with dense, wordy, informative, encyclopedic type content, use expandable text so as not to intimidate more "uninitiated" users. Imagine, for example, an extensive FAQ section in which you can simply click the questions to see detailed answers in a drop-down menu.

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Google Rolls Out Penguin 2.0, a New Weapon Against Web Spam

Google Penguin 2.0

According to Search Engine Land, the latest instrument of destruction in Google's battle against web spam - Penguin 2.0 - is now live. There may be confusion among the SEO media about what exactly to call the update; Google is going with Penguin 2.0, as we will as well, while Search Engine Land is calling it Penguin 4.

The updates that Search Engine Land are calling Penguin 2 and 3 were minor updates launched in May and October of 2012, impacting just 0.1% and 0.3% of search queries, respectively. The new Penguin 2.0 impacts a relatively whopping 2.3% of queries.

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The Summer of Google: Killing Spam, Updating Penguin

google summer

Matt Cutts, Google's chief of web spam, is back with a new video, this time answering the question of what types of SEO changes to expect from Google over the summer.

Cutts was forthcoming, of course without giving the fine details, and outlines about 10 changes that he expects to have a single cumulative effect: bringing up the ranking of good, valuable sites and lowering the ranking of spam sites and junk. Will the changes help? Probably. Will plenty of web masters and SEO specialists be upset and confused along the way? Even more likely.

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Google's Cutts Reveals 5 Most Common SEO Mistakes

SEO mistakes

After explaining why new pages drop in ranking over time and warning site owners about the dangers of purchasing a spammy domain, Google web spam chief Matt Cutts is back with a new informative video. This time, Cutts is talking about the top 5 mistakes site owners make with their SEO.

While these mistakes are not the most damaging mistakes you could make, they are the most common, according to Cutts. While the video may be geared towards the more inexperienced, many veteran site owners could use this refresher course as well.

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