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Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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