Tag Archives: Microsoft

Do any SEOs concentrate on search engines other than Google? While many would argue that it's important, trying to optimize specifically for Yahoo or Bing doesn't seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.

The release of Windows 10, however, has the potential to boost Bing searches similarly (but on a much larger scale) to how Mozilla's Yahoo deal boosted searches for Yahoo for a brief time. But will it be enough to get naysayers to pay attention to Bing?

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The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at an event on January 21, but for now, it's thought that Windows 10 will cater as much to enterprise PC customers as it will to personal users. It's also thought that the new OS will finally be available on all devices including PCs, laptops, tablets and phones.

Perhaps the most startling news, however, is the rumor that Internet Explorer will be phased out for a new-and-improved browser currently codenamed "Spartan."

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According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that's only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored - especially if your site targets an older or wealthier audience.

It's important to remember that optimizing for Bing is similar to optimizing for Google in many ways. Rule number one for both search engines seems to be high-quality content. A new post on the Bing blog details exactly what they're looking for.

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The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite a bit higher. There's no question that search marketers will need to focus mainly on Google in the near future.

However, between the Bing it On Challenge and the claims that their image search is superior to Google's, Bing hasn't been afraid to try grabbing some of that share. Now, however, it seems that Bing will be moving away from pure search and focusing more on search apps in order to compete.

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Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing, interactive presentations without requiring any knowledge of web design. Sway makes it possible to easily combine photos, video, audio and text into content that's automatically arranged into a format which the user can then make adjustments to.

The program will be the first new app added to the Microsoft Office Suite in about 10 years, but it may need to define its purpose more clearly before it catches on.

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