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Bing Ads Receives Massive AI-Fueled Overhaul and Is Reborn as Microsoft Advertising

Microsoft Advertising

In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on enhancing user experiences through innovation, Microsoft sees the value in helping startups craft genuine connections to consumers that go beyond antiquated marketing messages.

Fueled by a full suite of AI-derived personalization data and profile understanding, Bing is now reborn as Microsoft Advertising. This new platform will work in conjunction with Microsoft’s Audience Network and Sponsored Products to help marketers reach today’s consumers.

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