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Tag Archives: mobile search

Google's 'Speed Update' Makes Mobile Page Speed a Ranking Factor

mobile page speed

There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta information, keywords, content freshness, content authority, backlinks - just to name a few. When doing the work to optimize your site, though, the actual strategies for improving some of these factors can be unclear - not to mention how tough it can be to measure your strategies' actual effect on rankings.

Luckily, there's at least one ranking factor that's relatively easy to measure and improve: site speed. And with a recent announcement from Google, it's now time to analyze your mobile site speed and make it as fast as possible.

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Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Google Says Mobile Searches Outnumber Desktop, Plans AdWords Updates

mobile searches

According to Google's internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google's mobile-friendly algorithm is fully up and running.

But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.

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Initial "Mobilegeddon" Reports Start To Come In


A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the "mobilegeddon" some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google's mobile-friendly test are getting a boost.

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Bing Quietly Adds Mobile-Friendly Label to Search Results


Back in November, Google announced they'd be labeling sites as "mobile-friendly" in the search engine results when those sites meet a specific set of criteria. Later, as you're probably aware, Google announced they'd be changing their algorithm to rank sites more highly if they're mobile-friendly. This has many webmasters scrambling to improve their sites' mobile capacity, as the change will begin rolling out in less than a week.

What you may not have noticed, however, is that Bing has been making the same changes at about the same times.

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