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Tag Archives: mobile technology

comScore Lists Most Used Mobile Apps - Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple's app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.

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Initial "Mobilegeddon" Reports Start To Come In

mobilegeddon

A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the "mobilegeddon" some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google's mobile-friendly test are getting a boost.

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Larger Numbers of Americans Only Access the Internet Using Smartphones

smartphones

The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.

When it comes to people who use smartphones as their only method of accessing the internet, it's been widely reported that they mostly reside in developing nations where fixed-line broadband is scarce. However, a new report from Pew Research indicates this trend is occurring in America as well.

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Google Throws Down the Gauntlet on Mobile Usability

mobile usability

Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.

At the time, it was questionable whether or not Google considered mobile usability to be a ranking factor. Now, however, the search giant has sent emails to webmasters directly indicating that pages not considered mobile-friendly will be "displayed and ranked appropriately." This makes it clear that mobile usability will affect rank.

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Google Adds Mobile Usability Feature to Webmaster Tools

mobile usability

The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.

Most webmasters understand this trend and have taken steps to ensure their sites are mobile-friendly. But is there more you could be doing? Google's new mobile usability feature could help determine the answer - and it might be more important than you think.

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