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Tag Archives: mobile technology

Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

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Watch Out, Alexa: Facebook Is Coming

Facebook voice assistant

Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It's changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon's Alexa, it seems like everyone in the tech industry wants to have their own voice assistant. Rumor has it that Facebook is working hard to be the next company to put one out. Facebook already has an innovative video chat device called Portal. According to reports, the new voice assistant would work along with this device. 

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Google Offers Insight Into Recent Improvements in Page Speeds for Mobile Searches

Google page speed

In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.

In a recently published blog, Google summarizes the myriad web-wide improvements they witnessed since rolling out this new page ranking metric. Understanding this data is vital for startups looking to launch an optimized mobile-friendly site to attract new clients and minimize user abandonment.

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Facebook to Focus on Privacy and Communication

Facebook privacy

Do you ever feel like the big downfall of social media is that it's all too open and exposed? The internet used to be far more of an anonymous experience, but now it seems like everyone is can see everything and nothing is really all that private. Facebook founder Mark Zuckerberg has some big plans for what he considers the future of social media as a whole, and they involve focusing on privacy and encrypted messages. He wants to do this for all of his platforms, which now include Facebook, WhatsApp and Instagram. That may not bring back a totally anonymous experience, but it should provide additional security.

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Test and Improve Your Site’s Speed with Google’s Revamped "Test My Site" Tool

Google test my site

An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing your site for rapid, secure and streamlined mobile access is no longer a luxury; it is a necessity. Fast sites attract, and keep, customers’ interest. Conversely, slow-loading, cumbersome, sites not only frustrate users, but could drive potential new clients’ business elsewhere. Fortunately, Google’s recently retooled "Test My Site" feature delivers a powerful resource to help gauge performance, compare loading times to competitors and even offer suggestions to help boost your site’s speed.

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