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Tag Archives: mobile technology

Google to Phase Out AdSense Apps

Google AdSense

AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the years, it has shifted to become even more focused on mobile devices. Reports from Google indicate that more than 1 out of every 3 people who use AdSense to create ads do it with their mobile devices. As the same time, about 70% of users who then see those ads also do so on smartphones and other mobile devices. It's clear that people like the ability to access the internet on the go, whether they're running businesses, shopping for new products, looking for local services or simply checking up on social media profiles. The web really is a completely mobile experience in 2019.

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YouTube Lets Users Override the Algorithm

YouTube algorithm

Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering how often people will share it. You may use the videos through your social media profiles or as stand-alone content to guide people back to your site. The trick, then, is to get people to discover that content. YouTube has long used an algorithm to predict what people want to see and to suggest new videos for them. While that won't change -- in that YouTube will still use it -- they are going to revamp the process a bit by letting each individual user have more control than they did in the past.

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Google Poised for Shift to Default Mobile-First Indexing by Summer 2019

mobile-first indexing

It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an optimized experience for these users not only helps deliver smoother access but often translates to more meaningful interactions and expanded growth opportunities for SMBs.

As part of this continuing emphasis on mobile accessibility, Google announced plans to implement mobile-first indexing as the system’s default method for ranking new sites. To get ahead of the power curve, startups with sites in development should pay particular attention to optimizing for mobile users.

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Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

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Watch Out, Alexa: Facebook Is Coming

Facebook voice assistant

Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It's changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon's Alexa, it seems like everyone in the tech industry wants to have their own voice assistant. Rumor has it that Facebook is working hard to be the next company to put one out. Facebook already has an innovative video chat device called Portal. According to reports, the new voice assistant would work along with this device. 

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