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Tag Archives: online business

How to Enhance Business-Focused Decision-Making Through Effective Metric Tracking

effective metric tracking

Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task for small to mid-sized business (SMB) owners. With so much raw data at their fingertips, many fail to extract the proverbial golden nuggets that facilitate wise decision-making.

Resist the urge to become buried in a mountain of figures and, instead, focus time and energy on some of the key performance indicators below. Using these strategies can not only help make better use of resources, but can also free up time to focus on the core qualities which make your business a success.

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Four Key Elements to Help Deliver a Valuable Online User Experience

online UX

Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents a challenge for many startups. How can your SMB hope to compete with industry giants backed by large advertising budgets or well-established local businesses with a large consumer following?

Often, capturing and holding user attention boils down to presenting a positive and engaging online experience for visitors. Below, we’ll explore key elements of site content optimization, keyword usage, page tagging and more which can help focus your limited resources to yield game-changing results.

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Bots Are Dominating Online Communication

bots

With social media marketing and online marketing in general, you're trying to create communication between the company and the potential customer. Yes, creating direct sales is very useful, but your conversion rates skyrocket if you're able to engage with people who are on the fence. These are people who are interested in your product, but they have questions. They want to read the small print. They're wary consumers who do their research, rather than shopping impulsively, and so the key to getting that conversion lies in interacting with them once they make contact. How can you quickly give them the info they need and sway them to make a purchase?

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"Facebook at Work" Faces Uphill Battle

facebook at work

Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others' flagship markets seems to be increasing as of late. For example, Google launched Google+ after the success of Facebook, Microsoft launched Bing to directly compete with Google, Facebook launched Graph Search to get into the search game, and there's evidence that Apple could be doing the same.

Now, a project known as "Facebook at Work" could directly compete with Microsoft and Google in the workplace software field - but it's unclear whether or not it businesses would actually ever use it.

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Small Internet Businesses Could Suffer Without Net Neutrality

net neutrality

The issue of net neutrality, or an "Open Internet," is a growing topic of debate that many have likely heard of but might not know much about. When considering the fact that net neutrality might come to an end, it becomes clear that this is an issue every Internet user needs to pay attention to, especially if they're concerned with Internet marketing.

In general, "net neutrality" refers to the concept that all data on the Internet should be treated equally by Internet service providers (ISPs), rather than ISPs being able to discriminate or filter data based on content, platform, financial issues or any other factor.

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