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Tag Archives: online business

Bots Are Dominating Online Communication

bots

With social media marketing and online marketing in general, you're trying to create communication between the company and the potential customer. Yes, creating direct sales is very useful, but your conversion rates skyrocket if you're able to engage with people who are on the fence. These are people who are interested in your product, but they have questions. They want to read the small print. They're wary consumers who do their research, rather than shopping impulsively, and so the key to getting that conversion lies in interacting with them once they make contact. How can you quickly give them the info they need and sway them to make a purchase?

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"Facebook at Work" Faces Uphill Battle

facebook at work

Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others' flagship markets seems to be increasing as of late. For example, Google launched Google+ after the success of Facebook, Microsoft launched Bing to directly compete with Google, Facebook launched Graph Search to get into the search game, and there's evidence that Apple could be doing the same.

Now, a project known as "Facebook at Work" could directly compete with Microsoft and Google in the workplace software field - but it's unclear whether or not it businesses would actually ever use it.

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Small Internet Businesses Could Suffer Without Net Neutrality

net neutrality

The issue of net neutrality, or an "Open Internet," is a growing topic of debate that many have likely heard of but might not know much about. When considering the fact that net neutrality might come to an end, it becomes clear that this is an issue every Internet user needs to pay attention to, especially if they're concerned with Internet marketing.

In general, "net neutrality" refers to the concept that all data on the Internet should be treated equally by Internet service providers (ISPs), rather than ISPs being able to discriminate or filter data based on content, platform, financial issues or any other factor.

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Pinterest Now Worth $2.5 Billion

pinterest

If you weren't already saying "why didn't I think of that" with regards to photo sharing site Pinterest, you will now. According to a new report in CNET, the site - which hit 10 million unique monthly visitors faster than any other independent site in Interent history - is now worth a staggering $2.5 billion.

The news comes as a result of a $200 million funding drive that Valiant Capital Management contributed to heavily, alongside existing investors including FirstMark Capital, Bessemer Venture Partner and Andreessen Horowitz.

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Vringo Wins Lawsuits Against Google, AOL; Microsoft is Next

Vringo

Vringo, a company engaged in the innovation, development and monetization of mobile technologies and intellectual property, owns over 500 patent applications and patents covering mobile technology, search and telecom infrastructure - some of which they've developed on their own, some of which they've purchased.

They're also pretty protective of those patents, as evinced by their recent legal history. Vringo has sued - successfully, mind you - major names like Google, Target, Gannett and AOL, and a new report by Search Engine Land indicates that Microsoft is next.

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