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Tag Archives: online industry news

Facebook Uses AI to Uphold Community Standards

Facebook AI

Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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Snapchat’s Agile New Instant Ad Creation Tool Allows SMBs with a Limited Marketing Budget to Reach New Users

Snapchat ad creation

As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat, in particular, is an agile, wildly popular social media platform that younger users appear to turn to in record numbers.

Fortunately, reaching out to this rapidly expanding user base just got a lot easier thanks to Snapchat’s recently launched, three-step ad creation tool. This tool may serve as a cost-effective solution for small to mid-sized businesses with limited resources to gain momentum efficiently in a shifting online marketplace.

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Teens Admit They Love Brands, Not Facebook

Teens love brands

Undoubtedly, one of the most important things about online marketing is simply knowing your audience. Where you reach out to them and how you do it depends entirely on whom you are trying to reach. A terrific ad campaign can fall flat if it is improperly targeted. This importance became very clear in a new interview run by CNBC, in which teens talked about how they use -- and don't use -- social media. Perhaps unsurprisingly, teens said that Facebook just isn't on their radar; ironic, given how the company originally catered exclusively to college students. Let's take a moment to break down some of their key points in more detail.

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Google’s Targeting of Fake User Reviews Leads to Unintended Consequences for SMBs

Fake user reviews

Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.

To combat this practice, Google’s introduced an update to target and remove this misleading information. Despite good intentions, the update appears to have unintentionally removed a broad cross-section of legitimate feedback from GMB. Although Google is exploring solutions to reinstate the data, it is likely that it may be permanently lost.

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Google Launches Shopping Page to Combat Amazon

Google shopping page

Google and Amazon continue to fight for prime position on the net, trying to draw as many advertising dollars as they can. In recent reports, many companies have started spending less on Google ads and more on Amazon ads, finding that consumers often go straight to the source. Rather than searching for a product on Google, they know they want to buy it online and just go straight to Amazon, the sales giant where they are most likely to make that purchase anyway. While Google may provide them with a wider range of options and results, shoppers understand that they're not even going to bargain shop. They're just going to make their purchase quickly on Amazon.

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