Tag Archives: online marketing

You use Facebook to talk to customers and clients. It's an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project. People do not like to sit on hold after calling a support hotline, but they don't necessarily mind having the chat window open as they complete other tasks on the phone or the computer. It's perfect in a lot of ways, except one: It can get confusing.

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In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.

Despite this pending termination, startups hoping to preserve their Google+ are in luck. Volunteers working around the clock are currently archiving publicly posted content. Although much of the data will be auto-saved by this initiative, there are steps users can take to help ensure content is archived for posterity.

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An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we've discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search. Now it's time to take a quick look at video content and why you should incorporate it into your plan as well. It gives you one more area where you can create conversions you may have missed otherwise. Below are some of the top reasons to use branded video content on your page itself and in your marketing efforts.

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Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social media or conducting other online activities. To reach users and keep their interest, it is critical to serve fresh content on a daily basis. But what time of day is best to deliver your content to help ensure it achieves maximum views and user engagement?

Twitter’s recently announced insights tool, Timing Is Everything, may have the answer. It helps small businesses time content delivery to reach the widest possible audience to boost engagement and start conversations with potential new clients.

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Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new ground in this arena by filing a lawsuit accusing four Chinese companies of generating and selling fraudulent likes, followers and more.

Although the lawsuit addresses Facebook specifically, the accused overseas businesses allegedly violated terms of use for other popular services including Amazon, Apple, Google, LinkedIn and Twitter. Regardless of the outcome, Facebook is advancing a new standard that peddling fake accounts and misinformation can land a company in legal trouble.

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