Featured Posts

Tag Archives: online marketing

Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content

content strategies

For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

Continue Reading →

Consumers Give a Lot of Weight to Online Reviews

online reviews

What is the first thing you look for when it is time to buy a new product or service? If you are looking online, odds are that reading reviews is right at the top of your list. In fact, it may become the driving force behind your entire purchasing decision. While we have always known that reviews were important and make an impact, new studies have shown that people trust them far more than many realize. In fact, if they had the option to ask a friend or read a review by someone they had never even met in real life, they would often give that review the same weight as input from a friend.

Continue Reading →

Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

Continue Reading →

Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

Continue Reading →

Prediction: 1/3 of Web Searches Won't Involve a Screen

voice search

Over the years, web searches have changed and shifted dynamically. Computers shrank. Desktops arrived in every home. Laptops flooded college campuses. Phones started connecting to the internet, then smartphones changed things so dramatically that some people stopped using computers entirely. On the side, there was the steady growth of tablets and other hybrid devices. People could access the internet from anywhere, running web searches on a wide variety of machines.

One thing that those machines always had in common, though, was a screen. We understood that the internet was delivered to us through a screen.

Continue Reading →