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Tag Archives: online marketing

What Is the Impact of Predictive Text Searches?

predictive text SEO

You've likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it faster and easier to type what you were going to type anyway. If you are looking for concert tickets, for instance, the device will likely suggest "tickets" as soon as you type "concert". You can choose that suggestion to save time and run an instant search.

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Why Do Blog Posts Help SEO?

blog post SEO

We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic -- or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.

But let's take a look beyond the statistics. Have you ever wondered why this works? What is it about blogging that makes it so effective, even in 2021? Why do you see those spikes in traffic when you spend months or years getting that content out?

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Google Searches May Not Be As Specific As You Assume

Google searches

Google searches in 2021 are often framed around questions, phrases and other uses of "natural language" to get a result. In other words, users aren't typing in keyword strings. They're quickly writing out phrases or asking complete sentences as they search for an answer. This has become more common with the rise of voice searches, such as those performed on smartphones or on Alexa-enabled devices. It is far faster for most people to hold down one button on the side of the phone and then simply state their question out loud, which almost always leads to a more natural style of phrasing than typing in a string of keywords.

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Is Facebook Use Declining?

Facebook use

You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may favor other types of social media. After all, Facebook has been around for going on two decades now, so it is hardly the trendy new site that it once was.

But is usage really declining? If you're planning to run ads on social media, you must know where your audience is. The draw of Facebook, for businesses, is not anything inherent that Facebook itself does. It's just the fact that it has a vast audience and makes it easy to connect with potential customers, run ads aimed at them, answer their questions and drive traffic to your own site. Without that audience, nothing else matters. So what's really going on with Facebook?

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7 Affordable Ways To Increase Your Website's Speed

increase speed

Page speed measures how quickly a web browser can load all the elements of a page such as images, videos and text. It affects how much revenue your website generates, which is directly related to the website’s ranking on search engine results pages (SERPs).

Your website score matters because a very slow website is almost like not having one at all. That’s why this matters for your website, especially if you’re involved in eCommerce or online business. But how can you make your website load faster without spending too much?

In this article, you’ll learn cost-effective ways to increase your website’s speed.

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