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Tag Archives: online marketing

Why Is There No Real Alternative to Facebook?

Facebook alternative

When you say that you're interested in social media marketing, what you really mean is Facebook marketing. At least, that's true in most cases. Facebook is a juggernaut, the clear social media leader, and it's been that way for a decade.

Why is this? Why did social media sites in the past rise and fall, but Facebook seems to be here to stay? And, if you can find an alternative, would that give your advertising an edge over the competition? It's crucial to answer these questions when deciding what approach you want to take and how it may need to change in the future.

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Recent Study Reveals Nearly Half of All SMBs Lack a Marketing Plan

marketing plan

Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation that yields success in the modern marketplace. To reach today’s consumers, startups must deliver exceptional products and services, and offer positive user experiences backed by a viable marketing plan.

Unfortunately, based on data obtained through a recent survey from Outbound Engine, a majority of today’s SMBs have no plan at all, but instead, fumble in the darkness. Without a marketing strategy, modern startups experience unprecedented levels of stress and uncertainty.

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Groups, Not Pages, Will Drive Facebook Use

Facebook groups

Facebook has to walk a fine line when it comes to brand interaction and more "traditional" social media, which aims at connecting people. Clearly, users start on the platform because they want to connect with other users and they value that experience. To some degree, they're also fine with connecting with brands and advertising content, especially when it focuses on their interests. However, when ad content gets too heavy and it feels like brands are more important than users, some feel pushed away from the platform. Facebook is always working to make the site engaging and attractive, while also making it useful for branded content. It's not as easy as it sounds.

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Original Videos Get a Boost on Facebook

Facebook video

The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they're going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts. This should lead to more originality and creativity, and those who put in the work to create new content that actually offers something to the viewer will have a better chance of getting the exposure they're after, rather than getting washed out by mass content and copied videos.

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Google Increases Privacy, but There Is a Downside

Google privacy

When you use Google services and devices, the company saves a lot of data about the way you use them, including your location data and your web searches. You can go in and delete some of this manually, and there are ways to turn the features off so that they will not automatically save. However, many people don't do this, don't know how to do it, or plan to do it and then forget to actually take the time to log in and make the changes. To help protect the privacy of their users, Google is now transitioning toward auto-delete options to erase this data, but they warn that it may hinder the way you experience their services.

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