Tag Archives: online marketing

Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to rank higher on the search results. They may care about sites like Bing or Yahoo, but they’re generally focused on Google, the industry leader. They may state something about how most people never click beyond the first page of search results and so they want to get to that first page.

This all makes sense and it is the focus of a lot of SEO. You want that high ranking. You want the exposure that it provides. But you do need to stop and ask yourself how impactful that exposure really is.

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When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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Have you ever been creating a hyperlink when you realized that the page you were linking to was massive and full of information? You were just using one single quote, but you had to link to the page as a whole. You knew that would make it confusing for the reader. Well, Google's Chrome browser has taken that problem head on, utilizing a new extension that gives you the ability to pick out a fragment of text and create a unique link to that fragment. You can then hyperlink to the exact quote or text that you choose on the page, rather than just to the page as a whole.

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Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just aren't sure when to start or if it even matters whether or not you act quickly. You know it's something you want to do eventually, but you're not feeling much urgency and you've been putting it off. Well, what you should know is that internet use has been soaring in recent months. There is no better time to address your plan of action. People are online far more often and that creates massive amounts of potential traffic. Getting your internet presence in order right now gives you a chance to see nearly unlimited success.

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Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show products to people who have already bought them in the past, making repeat sales, and you can branch out into new areas by marketing to those who have shown an interest in related products, services, interests, hobbies and much more. Many companies use social media to make these connections in the same way that they used to use mail catalogues or email messages. They often feel that people are more receptive to social media promotions and will actively click on them to investigate products that catch their eye at that moment.

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