Tag Archives: online marketing

Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show products to people who have already bought them in the past, making repeat sales, and you can branch out into new areas by marketing to those who have shown an interest in related products, services, interests, hobbies and much more. Many companies use social media to make these connections in the same way that they used to use mail catalogues or email messages. They often feel that people are more receptive to social media promotions and will actively click on them to investigate products that catch their eye at that moment.

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Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres -- search results and a social media -- but these are two places where people tend to flock and they're the kings of online marketing. That's not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day. That pandemic, which has caused many people to essentially shelter in place, has decimated a lot of industries and they're cutting ads as a result. There is also the thought that this pandemic, even after it ends, could lead to a global recession.

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The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and clients all over the world. With smartphones and social media, people spend more time on the internet than ever before. Gone are the days when it was a fringe interest; it's so mainstream that it takes over many areas of our lives. This saturation offers new ways to connect with people and new channels to guide them to your goods and services.

It's important to remember that the wide-open nature of the internet is not something you want to replicate in your digital marketing plan.

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One of the big worries that people have with a call to action is simply that they're going to annoy the reader and actively push them away from making a purchase. In fact, some business owners specifically do not use them on these grounds. They don't want to seem pushy. However, since studies have found that calls to action do work and do increase sales, it's time to shift that perspective. A call to action that is done correctly won't be annoying or detract from sales numbers. That only happens when it's not implemented well. So, with that in mind, what can you do to make it successful?

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Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales. This is why quality content, rather than keyword spamming, is so important. You need the type of site that not just ranks highly, but that offers information and that keeps people on the page.

Maybe you’ve been noticing that people are leaving your site more often than you’d like, and after far less time than you’d prefer. Many of them just land on the page for a second or two before closing it, indicating to you that it did not give them what they were looking for.

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