Tag Archives: online marketing

Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus on trends and, above all, a razor-sharp marketing campaign strategy. With under 75 days left until the kickoff of Black Friday, businesses should be in the final phases of tweaking sales strategies. However, for marketing and advertisement teams behind the holiday shopping season power curve, Facebook’s announcement of enhanced ad overlays to help highlight products may offer a breath of fresh air. Armed with these dynamic and visually appealing overlays, your business may be able to boost holiday sales.

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From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on to make it through each day. But where do we turn when our information needs to transcend the mundane and we require paths to deeper, more complex data?

Google’s AI Research Scientist, Natasha Noy, recently announced the debut of a new Dataset Search tool designed to place bigger datasets from a wide range of sources at users’ fingertips. Although initially focused on academic circles, this tool has far-reaching implications for additional sectors and users.

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Each day, your clients and potential new leads interact extensively via a wide range of diverse social media sites. Does your small business have a defined strategy to capture and maintain interest across social networking platforms? If so, could it benefit from becoming more robust, active or sophisticated? Are there any new angles you could take in order to reach an even bigger audience?

By using some or all of the following five practical tips, you may garner additional attention on social media sites, gain new leads and, potentially, expand your brand’s reach into new territory. 

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Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.

Despite this fact, though, many marketers end up finding themselves responsible for creating blog posts, email copy, social media posts, product descriptions and much more - regardless of whether or not they're strong writers. Marketers looking to improve their writing and create more effective content should keep these tips in mind:

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If your business considers 13- to 17-year-olds its target audience, chances are good that you're already using social media in your marketing campaigns. Facebook is undoubtedly the king right now, but several reports have shown its teen demographic slipping. For example, a Piper Jaffray report from this October showed that Facebook popularity among teens has absolutely plummeted this year.

A new report from iStrategy Labs confirms this downward trend; however, the severity of the problem and what to do about it is still quite debatable.

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