Matt Cutts, Google's chief of battling search spam, is back with yet another video to tell us a simple but important search engine optimization (SEO) tip. Today's tip concerns meta descriptions and the best ways to use them. A meta description, of course, is a brief description of the contents of a given web page.
The meta description will show up in search results pages under the link to the relevant page. From a user interaction standpoint, your goal is for your meta description to entice the user to visit your page by previewing the valuable content they'll find if they do.