With 89 percent of B2B marketers using content, it's no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
But most small-to-medium-sized businesses simply don't have the resources to hire in-house content staff, instead relying on one or two people to execute every marketing directive - leaving little room for effective content creation. Luckily, though, outsourcing content to an agency can actually end up being much more beneficial than doing it in-house. Here's why: