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Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.

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Paid Search Figures Up Big for Holiday 2013

paid search

Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks, impressions and spending all increasing drastically when compared to the same time last year, according to a recent report published by Search Engine Land.

The uptick in both consumer spending and marketing investments could be attributed to the marginally rising tide of the economy as a whole, not to mention increases in overall holiday shopping, both online and through "brick and mortar" outlets.

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Yahoo Touts New Ad Format: Cost Per Lead

yahoo cost per lead

Under the fresh direction of Marissa Mayer, Yahoo has just announced a brand new advertising unit that should prove interesting to internet marketers while allowing Yahoo to profit off its search business in ways it's simply been unable to with Microsoft.

The new ad format, which Yahoo is calling Cost Per Lead for Search, will appear in-line with organic search results, much like how sponsored search results are featured at the top of the SERPs in Google. One difference between these sponsored ads and Yahoo's new Cost Per Lead ads is user interactivity.

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AdWords Earn Google $121 Million Every Day

google adwords

A recent study published by WordStream determined that as of the third quarter of 2012, AdWords earn Google, on average, over $100 million every single day .

The revenue comes from 5.5 billion daily ad impressions through search, as well as 25.6 billion daily ad impressions through the Google Display Network. In total, Google earned $10.86 billion in Q3 from ad revenue alone for an actual daily income of $121 million, meaning that WordStream low-balled their estimate. The study also revealed a number of interesting statistics as well.

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