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Tag Archives: Pinterest

Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

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Over Half of Internet Users Now Visit More Than One Social Media Site

social media

A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.

The report contains a ton of interesting findings that can help paint a picture of how social media is currently being used. For marketers, one of the most potentially crucial takeaways from the research involves the fact that 52 percent of internet-using adults now visit two or more social media sites.

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Promoted Pins Set To Go Live

promoted pins

When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook's promoted posts, Twitter's promoted tweets, LinkedIn's sponsored updates and Tumblr's sponsored posts, not to mention the thousands of blogs or news sites that are willing to promote content for a fee.

Now, Pinterest can be added to the list of networks where you can pay to have your posts show up in users' feeds. As far as native ads on social media go, this is good news - pins on Pinterest have had a history of being much more valuable than likes or tweets.

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Social Media Consumer Satisfaction Low Despite High Usage

social media consumer satisfaction

It seems counterintuitive that social media users would actually be unhappy with services they spend so much time on, but that's exactly the case according to a new report from the American Customer Satisfaction Index. While the social media consumer satisfaction numbers have generally increased overall, they're still pretty low in the grand scheme of things.

Facebook is one of the most poorly rated, despite boasting 680 million users worldwide. These users spend an average of 6.75 hours on the social media platform every month.

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Pinterest's Guided Search Comes to the Web

pinterest guided search

Pinterest, the popular online tool used to discover images and articles related to various interests and creative endeavors, will soon be bringing its well-received "guided search" function to its web version. Guided search was previously only available in the mobile app.

As it continues to grow, Pinterest has been attempting to aid its users in sorting through the billions of pins and millions of boards currently available on the network. Guided Search could make the discovery process much easier for users, while making Pinterest on the whole much more navigable.

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