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Tag Archives: reputation management

9 Out of 10 Consumers Read Reviews

customer reviews

Don't think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they're far more important than that. They're a critical part of the process, with nine out of 10 consumers choosing to read reviews before they make a purchase. It's clear that they value the input of other shoppers and even, to a degree, allow those shoppers to make their decisions for them. Reviews are seen as a way to get an inside scoop so that one does not have to rely only on what the company says -- as companies are naturally biased toward their own products. Reviewers, in theory, are not.

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Google’s Targeting of Fake User Reviews Leads to Unintended Consequences for SMBs

Fake user reviews

Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.

To combat this practice, Google’s introduced an update to target and remove this misleading information. Despite good intentions, the update appears to have unintentionally removed a broad cross-section of legitimate feedback from GMB. Although Google is exploring solutions to reinstate the data, it is likely that it may be permanently lost.

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Your Social Media Reputation Has Never Been More Valuable

social media reputation

Social media is often branded as a way to connect with friends and family members. While it does that, the reality is that it's also one of the main ways that people interact with companies and brands. The level of contact is unprecedented. In the past, people thought of corporations as these distant entities that they could never really connect with at all. Sure, they could write a letter of complaint or praise, but they'd often hear nothing back. If they did, it would take days or weeks. The most they could really do was complain about a brand to their family members in person, and that's as far as their influence reached.

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How to Enhance Your Brand Through Effective Reputation Management

brand reputation management

In today’s highly competitive digital marketplace, attracting new leads and building long-term client relationships requires a thorough marketing strategy. Potential clients not only browse price and availability of your products and services when they land at your site, but they also make a rapid evaluation of your small and medium-sized business's (SMB's) reputation.

Effectively managing your reputation requires dedicated, proactive and holistic strategies. You not only need to earn positive customer reviews by offering outstanding products and services, but you need to host high-quality, actionable content and maintain a dynamic social media profile.

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