Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther. It's about much more than the initial return that you see or an instant uptick in sales. It's a long-term branding effort that has a widespread reach, and you must give it the time and priority that it deserves. Find out how your campaign can pay dividends for years to come, strengthening your brand and setting you up for success on multiple levels.