Featured Posts

Tag Archives: ROI

Is Social Media Just About ROI?

social media ROI

Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther. It's about much more than the initial return that you see or an instant uptick in sales. It's a long-term branding effort that has a widespread reach, and you must give it the time and priority that it deserves. Find out how your campaign can pay dividends for years to come, strengthening your brand and setting you up for success on multiple levels.

Continue Reading →

Facebook Surpasses Google As Leading Traffic Source to Media Sites

media sites

You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren't just casually or accidentally arriving at your site - they're already interested or engaged with your content or products.

Traditionally, Facebook has been an excellent resource - dwarfing other social networks in terms of social referral traffic. Now, Facebook has topped Google in referral traffic to media sites overall.

Continue Reading →

19 Things That Make Google Analytics an Awesome Tool

google analytics

By now, most everyone has heard of Google and just in case you haven't - Google began as a search engine company and now has the largest search engine market share in the world. However, Google is much more than a search engine company and in fact, has countless Internet based applications, programs, and tools.

Analytics is one of Google's most powerful tools and is designed to assist web developers and online business owners alike to improve their search rankings across the various pages of their site. Below is a list of 19 things that make Google Analytics an awesome tool:

Continue Reading →