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Tag Archives: search engine market share

Google Shareholders Fail to Stop Dragonfly

Google Dragonfly

Google's Dragonfly project has been incredibly controversial since the public first learned that it existed. The project, shrouded in secrecy, is a search engine aimed at the Chinese market. The catch is that it will be a censored search engine, in compliance with China's strict laws on censorship and information sharing. For many, this appears to fly in the face of everything that the Internet stands for, and the shareholders recently attempted to halt the project. Recent news reports indicate that the measure failed when it was put to a vote, though the specific outcome -- how the vote fell -- is unknown at this time.

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In China, Google Has Started a Censored Search Engine Test

Google China censored search

So far, Google has not officially launched a censored search engine for use in China. It may never do so. However, earlier reports that the tech giant was at least testing a search engine seem to be correct. The tests are underway and Google is fairly pleased with the results thus far. In fact, they said that the new search engine can "serve results for 99 percent of queries." That is a very good success rate overall, especially since this is still in the testing phases and does not appear close to a launch. What does Google stand to gain by offering their search engine in China? And why haven't they already made this move given the potential market?

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Will Windows 10 Boost Bing's Search Market Share?

windows 10

Do any SEOs concentrate on search engines other than Google? While many would argue that it's important, trying to optimize specifically for Yahoo or Bing doesn't seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.

The release of Windows 10, however, has the potential to boost Bing searches similarly (but on a much larger scale) to how Mozilla's Yahoo deal boosted searches for Yahoo for a brief time. But will it be enough to get naysayers to pay attention to Bing?

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Google Fights Back After Yahoo-Firefox Deal

yahoo-firefox deal

The search engine wars continue. Earlier this month, we reported that Google's search market share has fallen to its lowest level since 2008. The major impetus behind these changes involves the recent Yahoo-Firefox deal, in which Mozilla replaced Google with Yahoo as the default search engine in its browser.

The latest numbers, released by comScore, indicate that Google's search share dropped 1.6 percent to 65.4 percent in December. Yahoo gained that 1.6 percent, moving them up to 11.8 percent. Now Google is fighting to win back some of those users.

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Google's Search Market Share Falls to Lowest Level In Years

search market share

Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google's domination, it's actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google's market share hasn't been this low since 2008.

So what happened? Well, most experts point to the fact that Mozilla changed it's default search engine in Firefox to Yahoo last month. Indeed, Yahoo saw a nearly two percent gain.

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