Tag Archives: search engine optimization

Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe. You no longer have to be based in New York or Los Angeles to have a massive potential market. You can be anywhere, and your sales don't even have to occur within the same country. Maybe there's not a strong U.S. market for your products, but there is a strong market in Japan or England or Australia. You can find buyers all over the globe and make sales in any location. There are still logistics to consider -- shipping costs, shipping companies, etc.

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The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark. Not everyone will have access to one, of course, but this is the product of many people having numerous devices -- phones, tablets, laptops, Alexa-enabled devices, Google Home devices, etc. But nothing shows the sheer popularity of voice search options like this incredibly fast rise to equal the global population. Clearly, this is technology that is here to stay. Why is it so popular?

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Have you ever wondered if the difference between making a conversion on your website and not making one is simply due to the words that you choose in your copy? If conversions -- i.e., making a sale or getting someone to pay for a service -- are your ultimate goal, you need to know how to give yourself the edge. Your diction makes a big difference here. The smallest word choice may cause someone to take immediate action or put it off for later. They may not even know why they're doing it, but it's clear on your end that having copy that promotes the highest number of conversions is beneficial.

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Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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