Tag Archives: search engine optimization

Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is only one small fraction of the equation that yields success in the modern marketplace. To reach today’s consumers, startups must deliver exceptional products and services, and offer positive user experiences backed by a viable marketing plan.

Unfortunately, based on data obtained through a recent survey from Outbound Engine, a majority of today’s SMBs have no plan at all, but instead, fumble in the darkness. Without a marketing strategy, modern startups experience unprecedented levels of stress and uncertainty.

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Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on earning superior customer satisfaction ratings may soon be in a unique position to highlight these positive user reviews in new ways to help attract clients.

Google recently announced the debut of a new feature for the My Business tool which allows businesses to easily share and customize positive customer testimonials. This function could offer yet another lucrative opportunity for SMBs to stand out from competitors and access new growth potential.

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Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It's changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon's Alexa, it seems like everyone in the tech industry wants to have their own voice assistant. Rumor has it that Facebook is working hard to be the next company to put one out. Facebook already has an innovative video chat device called Portal. According to reports, the new voice assistant would work along with this device. 

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In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities. Today’s tech-savvy customers rely heavily on the information they find in local search listings concerning products and services and place extensive trust in the information they find.

Data from a recent search optimization survey from technology firm Uberall revealed that nearly half of small businesses fail to ensure the accuracy of basic data in online listings. These inaccuracies not only translate to lost opportunities but could even drive a wedge of mistrust between SMBs and customers.

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