Tag Archives: search engine optimization

Did you know that Google was storing your audio recordings? If not, the news that they've stopped may come as a surprise to you on many levels. The company doesn't want to stop collecting this important information, but they have stopped doing it automatically. Instead, to get people to opt into the program, they're giving every user the option and explaining what the storing process means and why it happens. They've recently sent users an email detailing the change. This shows that they're not only thinking about privacy, but also about transparency.

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Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to rank higher on the search results. They may care about sites like Bing or Yahoo, but they’re generally focused on Google, the industry leader. They may state something about how most people never click beyond the first page of search results and so they want to get to that first page.

This all makes sense and it is the focus of a lot of SEO. You want that high ranking. You want the exposure that it provides. But you do need to stop and ask yourself how impactful that exposure really is.

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When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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When trying to create effective web content, you need to think about more than simply what information that content provides to the reader. You also have to carefully consider formatting and layout questions. Ultimately, quality content is a must, but you can make it more effective if you understand how to set it up and how that layout can impact the reader. In the same way that a printed book uses formatting, white space, chapter headings, page numbers and many other marks to help guide the reader, your web content has to provide them with the proper visual cues. One of the best ways that you can do this is by properly using headings in your content.

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While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For many, this means working from home as much as possible. It will be interesting to see how many workers continue to do this after the disease has run its course, but, for now, it is clear that many of them are changing tactics. That means they need new methods of communication, and Google's entire suite of products has seen increased use. This is perhaps highlighted most by a soaring number of people using Google Meet.

In the same vein as Skype, Facetime, Zoom and other products, Meet is Google's video-calling platform.

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