Tag Archives: search engine optimization

When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

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You know that most people don't have a lot of time when they search for something on the internet. In our fast-paced modern culture, people expect to put a word or two into Google and get relevant results in a split second. And it usually works. This means the competition for those keywords can be incredibly high.

Would you also benefit from considering long tail SEO, which means you shift your focus to longer keyword strings that go into a bit more detail? While you may intuitively want to target the most common search terms, you'll find that niche terms can also play a significant role in your overall SEO strategy.

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In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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So far, Google has not officially launched a censored search engine for use in China. It may never do so. However, earlier reports that the tech giant was at least testing a search engine seem to be correct. The tests are underway and Google is fairly pleased with the results thus far. In fact, they said that the new search engine can "serve results for 99 percent of queries." That is a very good success rate overall, especially since this is still in the testing phases and does not appear close to a launch. What does Google stand to gain by offering their search engine in China? And why haven't they already made this move given the potential market?

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