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Tag Archives: search engine optimization

Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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Google Shareholders Fail to Stop Dragonfly

Google Dragonfly

Google's Dragonfly project has been incredibly controversial since the public first learned that it existed. The project, shrouded in secrecy, is a search engine aimed at the Chinese market. The catch is that it will be a censored search engine, in compliance with China's strict laws on censorship and information sharing. For many, this appears to fly in the face of everything that the Internet stands for, and the shareholders recently attempted to halt the project. Recent news reports indicate that the measure failed when it was put to a vote, though the specific outcome -- how the vote fell -- is unknown at this time.

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Google Provides Advanced Notice of Major June 2019 Core Update

Google core update

In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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Google Duplex Still Isn't Using AI in Many Cases

Google-Duplex-AI

In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to make reservations and connect with companies online, even if those companies did not have the systems in place themselves. Duplex was designed as a "human-sounding AI" that had the power to call businesses for these customers. It could then set up appointments and reservations. The system itself would do everything, streamlining the process. The advantage is that more connectivity for companies means more business, more income and easier contact with customers and clients on which they may otherwise have missed out.

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Google Poised for Shift to Default Mobile-First Indexing by Summer 2019

mobile-first indexing

It is no secret that today’s netizens rely heavily, some almost exclusively, on mobile access to site content. Ensuring an optimized experience for these users not only helps deliver smoother access but often translates to more meaningful interactions and expanded growth opportunities for SMBs.

As part of this continuing emphasis on mobile accessibility, Google announced plans to implement mobile-first indexing as the system’s default method for ranking new sites. To get ahead of the power curve, startups with sites in development should pay particular attention to optimizing for mobile users.

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