Featured Posts

Tag Archives: search engine optimization

Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content

content strategies

For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

Continue Reading →

How to Best Incorporate Evergreen Content Into Your Marketing Strategy

evergreen content

Today, startups pour extensive resources into chasing the latest search trends and SEO tactics. While this strategy can yield benefits, it fails to account for the vital role evergreen content has in promoting a brand’s growth. Evergreen content, which remains fresh and relevant year-round, can be easily repurposed for a wide range of benefits.

Below, we’ll explore a few best practices to help extract evergreen gems from content libraries and effectively rotate them into current marketing campaigns. This tactic can not only help a business make judicious use of resources, but it can also build a brand’s authority.

Continue Reading →

Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

Continue Reading →

Prediction: 1/3 of Web Searches Won't Involve a Screen

voice search

Over the years, web searches have changed and shifted dynamically. Computers shrank. Desktops arrived in every home. Laptops flooded college campuses. Phones started connecting to the internet, then smartphones changed things so dramatically that some people stopped using computers entirely. On the side, there was the steady growth of tablets and other hybrid devices. People could access the internet from anywhere, running web searches on a wide variety of machines.

One thing that those machines always had in common, though, was a screen. We understood that the internet was delivered to us through a screen.

Continue Reading →

Pinterest Details Top Holiday Search Trends for the Upcoming Holiday Season

Pinterest holiday search trends

With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to tune up their holiday marketing strategies. Capturing consumer interest during this critical time of year often requires an intimate understanding of customer desires and emerging trends.

Fortunately, Pinterest, as a leader in the online marketing space, recently revealed a list of top search trends for this upcoming retail explosion. SMBs of all shapes and sizes can use this information to help align brand messaging and advertising tactics to capitalize on 2019’s hottest search trends.

Continue Reading →