Tag Archives: search engine optimization

Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales. This is why quality content, rather than keyword spamming, is so important. You need the type of site that not just ranks highly, but that offers information and that keeps people on the page.

Maybe you’ve been noticing that people are leaving your site more often than you’d like, and after far less time than you’d prefer. Many of them just land on the page for a second or two before closing it, indicating to you that it did not give them what they were looking for.

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You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh content that your audience enjoys, increase sharing on social media, manage your online reputation, and much more. What you don’t know is exactly how you should approach these tasks. What's most efficient, and what fits your company the best? Do you want to keep everything in-house and let your employees handle it, or should you outsource and hire professionals to do it on your behalf? As important as online marketing is in 2020, this is a big decision for your company, so let’s explore it a bit further.

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Google Trends is a simple way of tracking interest in a topic over time. You can use the pre-selected times that Google suggests or you can put in a custom time range. What you learn can help you understand what topics and terms your audience is most interested in.

This has been highlighted lately with the move from 2019 to 2020. Google released some decade-based search information to show how things have changed over time. For instance, the most searched meme in the past decade was the happy birthday meme. The most searched dance was the Harlem Shake.

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Although “Googling” is now synonymous with searching for information, Google is far from the only search platform competing for users’ interest. Fueled by recent reports of data harvesting and invasive user tracking, Google’s image has taken a hit. This negative press opened the door for other niche search engines to compete in the big game.

In a recent tweet, the CEO of Twitter, Jack Dorsey, opened fresh wounds for Google by stating that he personally uses DuckDuckGo for searches. While DuckDuckGo only has a fraction of the total number of Google users, it is hugely popular among privacy-focused netizens.

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For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

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