Tag Archives: search engine optimization

Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social media or conducting other online activities. To reach users and keep their interest, it is critical to serve fresh content on a daily basis. But what time of day is best to deliver your content to help ensure it achieves maximum views and user engagement?

Twitter’s recently announced insights tool, Timing Is Everything, may have the answer. It helps small businesses time content delivery to reach the widest possible audience to boost engagement and start conversations with potential new clients.

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In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing your site for rapid, secure and streamlined mobile access is no longer a luxury; it is a necessity. Fast sites attract, and keep, customers’ interest. Conversely, slow-loading, cumbersome, sites not only frustrate users, but could drive potential new clients’ business elsewhere. Fortunately, Google’s recently retooled "Test My Site" feature delivers a powerful resource to help gauge performance, compare loading times to competitors and even offer suggestions to help boost your site’s speed.

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Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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The internet is such a massive part of our day-to-day life in 2019 that it's easy to forget just how new it really is. You don't even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.

Fast forward to today, and you have schools full of children who have grown up with the internet. It's simply a part of their experience. They understand how to use technology intuitively. It's clear that the internet revolution of the 1990s was here to stay.

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