Tag Archives: search engine optimization

Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they've been working ever since to expand and offer it to even more people. To that end, news recently broke that they're going to be adding two more core languages: Polish and Arabic. The changes should happen in the near future -- if you have not seen them already -- with Polish support officially coming first and Arabic support currently "in testing." The exact time frame for Arabic, therefore, is unclear. However, Polish should roll out in the coming weeks.

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Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center. This tool was originally designed to help manufacturers and online merchants highlight the features and capabilities of products. However, with the most recent update, the Manufacturer Center now delivers a powerful punch to help SMBs more effectively capture consumer attention via rich content and obtain reliable analytical data to help tailor SEO campaigns.

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Voice search isn't a fad. It isn't a trend. It isn't some new attempt at technological advancement that is going to catch on for a short time and then be forgotten about as users return to more tried-and-true methods. It's here to stay, and it's only on the rise. People are using it more than they ever have and more devices cater to it now than in 2017 or before. That change is going to impact your content and SEO in 2019, and you need to be ready. Do you know what type of plan you must implement as we move into the new year? As always, the internet is driven by the user, and that means constantly embracing change.

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