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Tag Archives: search engine results

Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

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Pinterest Details Top Holiday Search Trends for the Upcoming Holiday Season

Pinterest holiday search trends

With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to tune up their holiday marketing strategies. Capturing consumer interest during this critical time of year often requires an intimate understanding of customer desires and emerging trends.

Fortunately, Pinterest, as a leader in the online marketing space, recently revealed a list of top search trends for this upcoming retail explosion. SMBs of all shapes and sizes can use this information to help align brand messaging and advertising tactics to capitalize on 2019’s hottest search trends.

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Keywords, Without Intent, Do Not Convert

keywords

When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords within their industry. If you run a hotel, for instance, you may consider words like hotel, motel, lodging, accommodations and the like. These are considered fairly broad keywords, and you can find them within every industry. While they may describe what you offer, you have to consider the intent of your potential audience. If the keywords you use do not match that intent, ranking highly may still get you increased traffic numbers, but that does not mean it will lead to conversions.

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Google Makes Changes to Nofollow Links

nofollow links

Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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Improve Business Decision-Making with Google’s Search Data Update

Google search data

The season of giving came a bit early this year for small business owners and site development teams. Based on recent news posted to Google’s Blog, the company listened carefully to user feedback and devised an update to radically improve access to site performance data.

Under the current system, results stemming from adjustments to site content, marketing campaigns and advertising strategies would not be available for several days, at best. However, when Google’s update debuts, SMB owners should have access to near real-time search performance data.

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