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Tag Archives: search engine results

7 Affordable Ways To Increase Your Website's Speed

increase speed

Page speed measures how quickly a web browser can load all the elements of a page such as images, videos and text. It affects how much revenue your website generates, which is directly related to the website’s ranking on search engine results pages (SERPs).

Your website score matters because a very slow website is almost like not having one at all. That’s why this matters for your website, especially if you’re involved in eCommerce or online business. But how can you make your website load faster without spending too much?

In this article, you’ll learn cost-effective ways to increase your website’s speed.

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Are Predictive Searches More Accurate?

predictive searches

Predictive text is what Google uses to guess what you're going to search for, often starting from the time you type in the very first letter. An "F" may give you the auto-fill option for Facebook, for instance, while a "W" may offer suggestions like "weather" or "Wal-Mart." Google is in a unique position in understanding inherently what people search for the most often, so it can accurately predict what you may be looking for even before you search. This just adds another layer to the process of guiding searches and helping users find the specific information they're looking for, which has always been Google's main goal. The company wants to make sure that every search provides relevant and helpful results, and predicting what users are going to seek out allows for increased accuracy.

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Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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Only Half of Searches Lead to Clicks

searches vs. clicks

For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step. Once you get your link onto the first page of the search results -- after all, most users never even get to the second page, much less results that are even further down -- you still need to get people to actually click that link and visit your site. Then the game shifts to trying to increase dwell times and keep them on the site, giving you a chance to make a sale. Your conversion rate is calculated by looking at what percentage of visitors make a purchase.

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Do People Trust Search Results?

trust search results

Ask most people who are interested in SEO what their goals are, and they’ll tell you that they want to rank higher on the search results. They may care about sites like Bing or Yahoo, but they’re generally focused on Google, the industry leader. They may state something about how most people never click beyond the first page of search results and so they want to get to that first page.

This all makes sense and it is the focus of a lot of SEO. You want that high ranking. You want the exposure that it provides. But you do need to stop and ask yourself how impactful that exposure really is.

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