Tag Archives: search engine results

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they're going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts. This should lead to more originality and creativity, and those who put in the work to create new content that actually offers something to the viewer will have a better chance of getting the exposure they're after, rather than getting washed out by mass content and copied videos.

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In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities. Today’s tech-savvy customers rely heavily on the information they find in local search listings concerning products and services and place extensive trust in the information they find.

Data from a recent search optimization survey from technology firm Uberall revealed that nearly half of small businesses fail to ensure the accuracy of basic data in online listings. These inaccuracies not only translate to lost opportunities but could even drive a wedge of mistrust between SMBs and customers.

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Have you ever felt like it was too hard to really run Google searches based on the date? A lot of your automatic results come up with the most recent articles. That's fine if you're looking for breaking news or something else of that nature, but what if you're doing research and you need something older? Maybe you remember bits and pieces from an article you read years ago, but not enough to bring it up again. How do you search for that and filter out all of the more recent -- and, to you, irrelevant -- results? How can you start looking for content from a certain date to wade through instead of all of the new content that comes out every day?

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Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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