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Tag Archives: search engine results

Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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Google Provides Advanced Notice of Major June 2019 Core Update

Google core update

In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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With AI's Help, Searching Becomes More Natural

AI search

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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Original Videos Get a Boost on Facebook

Facebook video

The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they're going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts. This should lead to more originality and creativity, and those who put in the work to create new content that actually offers something to the viewer will have a better chance of getting the exposure they're after, rather than getting washed out by mass content and copied videos.

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The Importance of Verifying the Accuracy of Your SMB’s Online Listing Information

Verifying business listing

In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities. Today’s tech-savvy customers rely heavily on the information they find in local search listings concerning products and services and place extensive trust in the information they find.

Data from a recent search optimization survey from technology firm Uberall revealed that nearly half of small businesses fail to ensure the accuracy of basic data in online listings. These inaccuracies not only translate to lost opportunities but could even drive a wedge of mistrust between SMBs and customers.

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