Modern search engines utilize complex algorithms to help determine where a site ranks on search engine results pages. These sophisticated algorithms consider hundreds of unique factors when determining where your pages fall in the final rack and stack. While it may not be realistic to tackle each of these factors, devoting time and attention to three key elements can help yield significant results.
Below, we’ll explore these three tactics and discuss how to incorporate them to boost search engine rankings and outperform the competition. These tactics are especially useful for startups on a shoestring budget.