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Tag Archives: search engine trends

Study: Most People Research Products Before Buying

research before buying

Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.

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Ten Years From Now, What Will the Internet Be?

Internet future

Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they'd be fine. They'd recognize everything and feel that the world was similar to the one they'd left. If you took a person from 1821 and put them in 2021, though, it would be chaotic. They wouldn't recognize anything. They'd have no idea what a computer was -- much less a smartphone -- and they'd assume the world was far larger than it really is. Medicine, transportation, communication -- all versions of technology would be staggeringly different.

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SEO Works: Key Statistics Every Business Owner Should Know

SEO stats

Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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Will Google Always Be the Only Option?

Google competition

When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of "Just Google it." You may have even used it to define your own actions. For instance, you could say "I Googled the weather this morning and it looks like it's going to snow." Either way, what's important to note here is that Google has become a verb. Yes, it is the name of a search engine and the company behind it, but we use it in shorthand as an action. This is reflective of how ubiquitous Google is and how many people don't even think about other options.

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Only Half of Searches Lead to Clicks

searches vs. clicks

For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting that search result in front of people is just the first step. Once you get your link onto the first page of the search results -- after all, most users never even get to the second page, much less results that are even further down -- you still need to get people to actually click that link and visit your site. Then the game shifts to trying to increase dwell times and keep them on the site, giving you a chance to make a sale. Your conversion rate is calculated by looking at what percentage of visitors make a purchase.

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