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Tag Archives: search engine trends

Google’s Specialized Search Engine Enhances Access to Datasets and Presents Significant Long-Term Potential

Google specialized search engine

From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on to make it through each day. But where do we turn when our information needs to transcend the mundane and we require paths to deeper, more complex data?

Google’s AI Research Scientist, Natasha Noy, recently announced the debut of a new Dataset Search tool designed to place bigger datasets from a wide range of sources at users’ fingertips. Although initially focused on academic circles, this tool has far-reaching implications for additional sectors and users.

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How to Use Google Trends to Help Turbo-Charge Your SEO and Content Marketing Campaigns

Google Trends turbo-charge SEO and marketing

Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business. But how, without dedicated, full-time market research resources, can you dip into the endless stream of search queries to extract meaningful data to tailor your SEO and content marketing strategies and attract these new clients?

Fortunately, a wide range of keyword analysis tools, including Google Trends, now offer an essential first step on the path to tailoring online marketing campaigns to attain tangible results and expand your business’s reach.

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How to Write Blog Posts That People Want to Share

writing shareable blog posts

You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information. You don't want a site that gets stale, no matter how relevant it once was. That new content is critical.

But is your strategy giving you all of the exposure that you're looking for? Ideally, you want content that reaches beyond the initial reader. In fact, you need articles that your readers want to share. This extends the net incredibly and increases your chances for brand new traffic. It enhances engagement. So, how do you do it?

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Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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