Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.