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Tag Archives: search engine trends

Remember That SEO Goes Beyond Google

SEO beyond Google

Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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Google Assistant Adding Arabic and Polish

google assistant

Google quickly realized that the Assistant artificial intelligence program would be a hit when they paired it with smartphones and Google Home devices, and they've been working ever since to expand and offer it to even more people. To that end, news recently broke that they're going to be adding two more core languages: Polish and Arabic. The changes should happen in the near future -- if you have not seen them already -- with Polish support officially coming first and Arabic support currently "in testing." The exact time frame for Arabic, therefore, is unclear. However, Polish should roll out in the coming weeks.

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Inspire Customers to Action with Newly Enhanced Tools From the Google Manufacturer Center

Google manufacturer center

Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center. This tool was originally designed to help manufacturers and online merchants highlight the features and capabilities of products. However, with the most recent update, the Manufacturer Center now delivers a powerful punch to help SMBs more effectively capture consumer attention via rich content and obtain reliable analytical data to help tailor SEO campaigns.

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Google Releases the Annual "Year in Search"

Google Year in Search

Every year, Google compiles a key list of search trends and tendencies, which can shed important light on user tactics and changes in search traffic throughout the year. Remember, any search engine optimization plan needs to center around figuring out how to appeal to the end user, so understanding that person's mindset is critical. The internet is an ever-evolving machine, driven by user interaction, and these yearly updates help illustrate key changes and shifts in public thinking. Any company can utilize these trends and these insights in their SEO strategies for 2019. Let's take a look at the Year in Search.

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Search Engines by the Numbers

search engine trends

In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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