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Tag Archives: search engine trends

Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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Google's Search Market Share Falls to Lowest Level In Years

search market share

Google is the undisputed king of search. According to the latest numbers from Statcounter, Google had 75.2 percent of the search engine market share in December of 2014. However, while that number is indicative of Google's domination, it's actually a significant decrease from the prior month (77.3 percent) and from December of 2013 (79.3 percent). Google's market share hasn't been this low since 2008.

So what happened? Well, most experts point to the fact that Mozilla changed it's default search engine in Firefox to Yahoo last month. Indeed, Yahoo saw a nearly two percent gain.

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Bing Reveals Top Search Trends for 2013

Bing search trends

According to one of Bing's top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013. Kim Kardashian held this top position last year, but had to settle for second place in 2013.

The rest of the top 10 list for most searched people includes Rihanna, Taylor Swift, Madonna, Justin Bieber, Nicki Minaj, Amanda Bynes, and Miley Cyrus. Some of the people who made the top 10 in 2012 but failed to do so in 2013 include Lindsay Lohan, Katy Perry, Selena Gomez and Jennifer Aniston.

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Bing Up, Yahoo Down in October Search Market Share

search engines

New data published by comScore suggest that there was little change in the overall October search engine market share percentages between September and October of this year. More specifically, Google remained perfectly steady while Bing made some small incremental gains and Yahoo declined slightly.

The numbers are nearly the same as we saw back in August. If you're looking for a shakeup in search engine market share, just keep your eye on the CEO race over at Microsoft. Depending on who wins, Bing could go up for sale to a buyer like Google or Facebook.

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