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Tag Archives: search engine trends

Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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Google Shareholders Fail to Stop Dragonfly

Google Dragonfly

Google's Dragonfly project has been incredibly controversial since the public first learned that it existed. The project, shrouded in secrecy, is a search engine aimed at the Chinese market. The catch is that it will be a censored search engine, in compliance with China's strict laws on censorship and information sharing. For many, this appears to fly in the face of everything that the Internet stands for, and the shareholders recently attempted to halt the project. Recent news reports indicate that the measure failed when it was put to a vote, though the specific outcome -- how the vote fell -- is unknown at this time.

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Firefox Accuses Google Chrome of Erecting Barriers to Privacy Settings

Firefox privacy

In a recent fiery announcement, Mozilla Firefox went on the offensive to point fingers at several search engine giants claiming that they intentionally bury enhanced privacy settings. Firefox contends that most users lack the knowledge to understand or reach advanced security features in browsers.

To combat this practice, Firefox stated that new users who download their browser would have enhanced tracking protection turned on by default. The company believes this will not only enhance user privacy, but will help combat what they see as pervasive tracking and personal data collection by third parties.

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Google Provides Advanced Notice of Major June 2019 Core Update

Google core update

In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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With AI's Help, Searching Becomes More Natural

AI search

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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