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Tag Archives: search engine trends

Google Searches May Not Be As Specific As You Assume

Google searches

Google searches in 2021 are often framed around questions, phrases and other uses of "natural language" to get a result. In other words, users aren't typing in keyword strings. They're quickly writing out phrases or asking complete sentences as they search for an answer. This has become more common with the rise of voice searches, such as those performed on smartphones or on Alexa-enabled devices. It is far faster for most people to hold down one button on the side of the phone and then simply state their question out loud, which almost always leads to a more natural style of phrasing than typing in a string of keywords.

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Only 20% of Google Searches Are New

unique Google searches

If you ever wonder how it's possible to choose keywords that users are going to search for, consider the fact that the majority of searches are just repeats. In fact, some estimates state that merely 20% of searches, or one out of every five, are actually new. It could be as low as 16%. Generally, people are searching for the same things that others have already searched for -- perhaps millions of times. Often, they're searching for things that they themselves have already searched in the past.

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Can You Forget About SEO and Still Expect It to Work?

one-time SEO

When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it's a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely. It's like creating a software patch. Your lack of SEO is the problem and you need to fix that problem. Once you do, you can just forget about it and expect people to keep finding your newly-upgraded site.

But is this actually how it works? Are you going to get the results that you're after if you do this?

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Are Predictive Searches More Accurate?

predictive searches

Predictive text is what Google uses to guess what you're going to search for, often starting from the time you type in the very first letter. An "F" may give you the auto-fill option for Facebook, for instance, while a "W" may offer suggestions like "weather" or "Wal-Mart." Google is in a unique position in understanding inherently what people search for the most often, so it can accurately predict what you may be looking for even before you search. This just adds another layer to the process of guiding searches and helping users find the specific information they're looking for, which has always been Google's main goal. The company wants to make sure that every search provides relevant and helpful results, and predicting what users are going to seek out allows for increased accuracy.

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For SEO, How Important Is Your Domain Name?

SEO domain name

Back when people used to consult the phone book when finding new businesses and services, some companies opted for names that would make them more visible. For instance, there are companies with names like "Aardvark Construction." The sole reason for this is that "aardvark" will almost always come first in an alphabetical list of names. If someone flipped to the business directory and started looking at lists of construction companies, that company could count on being first. Something like "Zimmerman Construction" may have made more logical sense, but it also would tend to rank last.

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