Tag Archives: search engines

Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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Have you ever felt like it was too hard to really run Google searches based on the date? A lot of your automatic results come up with the most recent articles. That's fine if you're looking for breaking news or something else of that nature, but what if you're doing research and you need something older? Maybe you remember bits and pieces from an article you read years ago, but not enough to bring it up again. How do you search for that and filter out all of the more recent -- and, to you, irrelevant -- results? How can you start looking for content from a certain date to wade through instead of all of the new content that comes out every day?

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Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.

Despite this pending termination, startups hoping to preserve their Google+ are in luck. Volunteers working around the clock are currently archiving publicly posted content. Although much of the data will be auto-saved by this initiative, there are steps users can take to help ensure content is archived for posterity.

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In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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