Tag Archives: search engines

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Although just over a week into 2019, Google is already forging headlong into exciting new online marketing territory. In a recent announcement, Google detailed a wide range of enhanced services added to the popular Manufacturer Center. This tool was originally designed to help manufacturers and online merchants highlight the features and capabilities of products. However, with the most recent update, the Manufacturer Center now delivers a powerful punch to help SMBs more effectively capture consumer attention via rich content and obtain reliable analytical data to help tailor SEO campaigns.

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In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996). Over the years, many of these brands have declined or been purchased. HotBot now uses Bing for searches, Ask Jeeves got rebranded as Ask and AltaVista was bought out by Yahoo! and then shut down. Most search traffic now falls into predictable patterns with a few companies dominating the traffic, and it's important to look at exactly what the numbers show.

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Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs). Packed with exciting features, this update has far-reaching implications for today’s mobile entrepreneurs. Interacting directly with your customers in this flexible, mobile environment allows you to maintain the dynamic and responsive online presence you need in today’s tech-driven digital marketplace. This free app is a must-have for any small business owner looking for a rapid and flexible way to stay connected and growing 24/7.

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When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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