Tag Archives: search engines

It's clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success. The relationship with each individual consumer is more important than it has ever been, for instance, and consumers have far more power to search out what they want. They do this on social media and through search engines, primarily. Think of it this way: Two decades ago, companies worked to get in front of consumers. Today, consumers come to them.

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Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for the next few weeks. It may not even matter if you bought the guitar. Your browsing history allows Google to create targeted ads specifically for you, based on your searches and interests. If you've accepted that this is how it works and how it will always work, you may be stunned to learn that Google has said it will stop the practice. As has been noted, this is being done even though targeted ads are a core part of the search giant's business model. This move could change online advertising forever.

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The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark. Not everyone will have access to one, of course, but this is the product of many people having numerous devices -- phones, tablets, laptops, Alexa-enabled devices, Google Home devices, etc. But nothing shows the sheer popularity of voice search options like this incredibly fast rise to equal the global population. Clearly, this is technology that is here to stay. Why is it so popular?

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Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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