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Tag Archives: search engines

Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content

content strategies

For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

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Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

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Prediction: 1/3 of Web Searches Won't Involve a Screen

voice search

Over the years, web searches have changed and shifted dynamically. Computers shrank. Desktops arrived in every home. Laptops flooded college campuses. Phones started connecting to the internet, then smartphones changed things so dramatically that some people stopped using computers entirely. On the side, there was the steady growth of tablets and other hybrid devices. People could access the internet from anywhere, running web searches on a wide variety of machines.

One thing that those machines always had in common, though, was a screen. We understood that the internet was delivered to us through a screen.

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Pinterest Details Top Holiday Search Trends for the Upcoming Holiday Season

Pinterest holiday search trends

With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to tune up their holiday marketing strategies. Capturing consumer interest during this critical time of year often requires an intimate understanding of customer desires and emerging trends.

Fortunately, Pinterest, as a leader in the online marketing space, recently revealed a list of top search trends for this upcoming retail explosion. SMBs of all shapes and sizes can use this information to help align brand messaging and advertising tactics to capitalize on 2019’s hottest search trends.

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Keywords, Without Intent, Do Not Convert

keywords

When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords within their industry. If you run a hotel, for instance, you may consider words like hotel, motel, lodging, accommodations and the like. These are considered fairly broad keywords, and you can find them within every industry. While they may describe what you offer, you have to consider the intent of your potential audience. If the keywords you use do not match that intent, ranking highly may still get you increased traffic numbers, but that does not mean it will lead to conversions.

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