Tag Archives: search engines

With a seemingly never-ending stream of high-profile data breaches, network penetrations and other malicious online activity, it comes as no surprise that privacy and security remain chief concerns for today’s netizens. In an effort to better support users, Google recently conducted an internal security audit focused on the company’s data sharing policies and practices. This review unearthed some eye-opening findings which resulted in several key policy changes including the termination of Google+ services. Overall, this audit may lead to enhanced user security and allow greater control over data sharing online.

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To get your site to rank as highly as you can on Google, the most widely used search engine by a huge margin, you must understand exactly what the algorithm looks for and what factors have the biggest impact. Remember, Google is dedicated at every turn to end users searching for information, theorizing that they'll continue to use Google if they can find what they're looking for quickly. By focusing on these end users, you can crack Google's RankBrain AI and position yourself for success.

To get started, let's focus on two different factors that heavily influence RankBrain.

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Although it is hard to believe, Google is now celebrating 20 consecutive years of helping organize and make information accessible for users in an ever-expanding global network. In a recent press event, Google’s VP of Product and Design for Search and Assistant, Nick Fox, laid out a few principle tenets of upcoming initiatives focused on expansion for the next 20 years to help make information even more widely accessible and useful for netizens. Google plans to fuel these groundbreaking changes with AI-driven neural network matching to fundamentally alter the foundations of the search engine landscape.

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Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on to make it through each day. But where do we turn when our information needs to transcend the mundane and we require paths to deeper, more complex data?

Google’s AI Research Scientist, Natasha Noy, recently announced the debut of a new Dataset Search tool designed to place bigger datasets from a wide range of sources at users’ fingertips. Although initially focused on academic circles, this tool has far-reaching implications for additional sectors and users.

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