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You've likely seen predictive text suggestions or autocomplete suggestions when running a search. In some cases, these just make it faster and easier to type what you were going to type anyway. If you are looking for concert tickets, for instance, the device will likely suggest "tickets" as soon as you type "concert". You can choose that suggestion to save time and run an instant search.
We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic -- or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.
But let's take a look beyond the statistics. Have you ever wondered why this works? What is it about blogging that makes it so effective, even in 2021? Why do you see those spikes in traffic when you spend months or years getting that content out?
Google searches in 2021 are often framed around questions, phrases and other uses of "natural language" to get a result. In other words, users aren't typing in keyword strings. They're quickly writing out phrases or asking complete sentences as they search for an answer. This has become more common with the rise of voice searches, such as those performed on smartphones or on Alexa-enabled devices. It is far faster for most people to hold down one button on the side of the phone and then simply state their question out loud, which almost always leads to a more natural style of phrasing than typing in a string of keywords.
If you ever wonder how it's possible to choose keywords that users are going to search for, consider the fact that the majority of searches are just repeats. In fact, some estimates state that merely 20% of searches, or one out of every five, are actually new. It could be as low as 16%. Generally, people are searching for the same things that others have already searched for -- perhaps millions of times. Often, they're searching for things that they themselves have already searched in the past.
When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it's a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely. It's like creating a software patch. Your lack of SEO is the problem and you need to fix that problem. Once you do, you can just forget about it and expect people to keep finding your newly-upgraded site.
But is this actually how it works? Are you going to get the results that you're after if you do this?