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Google, Yahoo, Facebook and Bing Reveal Top Searches of 2014

top searches

Year-end lists of the top searches provide a snapshot of what people look for on the internet and how they use search engines. Such lists also provide an overview of the topics, events, issues and people that were most culturally relevant that year. For marketers, the top searches don't necessarily represent keywords to be focused on; instead, they help keep SEOs informed about search trends, audience tendencies and where - or where not - to be focusing their efforts. Year-end lists have been released by Google, Yahoo, Facebook and Bing. While these sites vary in traffic, they're all still in the Alexa top 25.

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The Hottest Search Terms of the Super Bowl

beyonce

The Super Bowl pulled in about 108 million viewers this past Sunday. But what did all of those people do while they watched the Super Bowl? Searched the internet, of course!

Both Google and Yahoo have reported their search trend results for this past Sunday's Super Bowl, and the most popular keywords - ones like "Beyonce" and "blackout" - come as little surprise. But how did the commercials - more important than the football game to many viewers - fare among search users? Did anyone have time left over to search for who was actually playing in the game?

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The Hottest Search Term of 2012? "Facebook"

facebook

"Facebook" was entered into the various search engines more often than any other keyword, or keyword phase, in 2012, the same as in 2011, 2010 and 2009, according to a new list of search trends compiled by, and published by Experian Marketing Services.

While the search trend results are obviously impressive, Facebook still managed to outdo itself in 2012, as the term accounted for 4.13% of all search engine queries last year, up 33% from 2011. In addition, four of the top 10 search engine keyword phrases of the year were all variations on the term "Facebook."

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The Top Yahoo Search Terms of 2012

top yahoo searches

Just a few days ago, we brought you the top searches of 2012 for Microsoft's Bing search engine. Today, we give you the top Yahoo search terms most frquently entered for the past year, a primary competitor of Bing despite the fact that both search engines work off the same search algorithms.

As with Bing's list, Yahoo's is loaded with celebrities, tech trends, current events and plenty of smaller niche categories that should prove interesting to most SEO'ers. The full list is definitely worth checking out, but I'll share some of the highlights below.

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Bing Announces 2012's Biggest Search Trends

Bing search trends

Microsoft's Bing announces their search engine list of the top search trends for 2012, and it's about double the size of last year's list.

Although most of the 19 Bing search categories are strongly focused on pop culture - they kind of have to be, since a search trend can't make it to the "top" unless it's popular - they still serve as useful information to creative site owners and internet marketers within any niche. By knowing what the popular trends were this year, you will have a better understanding of the types of cross-over content that could attract visitors to your website in 2013.

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