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How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept

Google Search Journeys

Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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Welcome to .dev: Google Opens a New Domain

new domain .dev

In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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Test and Improve Your Site’s Speed with Google’s Revamped "Test My Site" Tool

Google test my site

An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing your site for rapid, secure and streamlined mobile access is no longer a luxury; it is a necessity. Fast sites attract, and keep, customers’ interest. Conversely, slow-loading, cumbersome, sites not only frustrate users, but could drive potential new clients’ business elsewhere. Fortunately, Google’s recently retooled "Test My Site" feature delivers a powerful resource to help gauge performance, compare loading times to competitors and even offer suggestions to help boost your site’s speed.

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Google+ Services End Due to Lingering Data Privacy and Security Risks

Google+ is ending

With a seemingly never-ending stream of high-profile data breaches, network penetrations and other malicious online activity, it comes as no surprise that privacy and security remain chief concerns for today’s netizens. In an effort to better support users, Google recently conducted an internal security audit focused on the company’s data sharing policies and practices. This review unearthed some eye-opening findings which resulted in several key policy changes including the termination of Google+ services. Overall, this audit may lead to enhanced user security and allow greater control over data sharing online.

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Study Finds Clear Link Between Hackers and SEO

hackers and SEO

Search engine optimization is one of the keys to your online marketing strategy. It's critical in today's competitive market, as necessary now as it used to be for businesses to have prime real estate. Google is your real estate. Although it's easier to change than your physical location, it takes time, effort and a dedicated SEO strategy that focuses on the end user.

This fact is not lost on hackers, it seems, as a new study has found a clear correlation between site hacks and SEO. But how many site hacks target SEO? And if your site's SEO is ultimately damaged by a hacker, do you know how to recover?

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