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Tag Archives: SEO

A 404 Is a Traffic Killer for Most Sites

404 traffic killer

You have a comprehensive site with dozens of landing pages, scores of main pages and category pages, and hundreds of weekly blog posts aimed at increasing traffic and SEO. The vast majority of all of this works flawlessly. The pages load correctly, the links work and traffic flows as it should. But, unknown to you, you also have a single page that generates a 404 error. The page cannot be found. And that page is likely costing you the majority of its traffic.

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SEO Works: Key Statistics Every Business Owner Should Know

SEO stats

Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

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Ranking Higher in SERPs After Google’s Revolutionary BERT Update

Google BERT

Google just announced a major update to its search algorithm which could take the SEO world by storm. Known as BERT, or Bidirectional Representations from Transformers, it is a state-of-the-art search tool backed by advanced machine learning. By applying BERT to search queries, Google aims to help users find information faster and more efficiently.

Beyond implications for users, this update could lead to a fundamental shift in the way sites rank in SERP. Previous SEO tricks of the trade, such as keyword stuffing content, could be filtered out by BERT since it appears to hone in on high-quality, naturally-written content.

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Let's Focus on Your Exit Pages

exit pages

Don't assume your website is done being built just because it went live. Maybe you put a lot of time into considering your content. Your goal was to create a site that could basically run itself successfully for years to come. If that's your mindset, it's time to turn it around. The truth is that, as with any other part of your company, you can always be improving. You should always be improving. You don't want to get complacent or allow your site to become stagnant. With that in mind, one of the best places to improve is by addressing your exit pages. Doing so can keep traffic on your site longer, and ultimately inspire that traffic to result in a sale or other type of conversion.

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Recent Reporting From Google Highlights Tremendous Momentum for Small Businesses

small businesses

Owning and operating a startup or small business can be a time-consuming and stressful endeavor. However, based on recent reporting from Google, small businesses are currently enjoying unprecedented levels of support from consumers.

Google’s report, titled Small Business Search Trends in 2019, not only delivers some eye-opening statistics about the popularity of local businesses, but also examines current customer search trends. Small business owners and those contemplating the launch of a startup in the near future should pay close attention to the data in this report.

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