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Tag Archives: SEO

Google+ Services End Due to Lingering Data Privacy and Security Risks

Google+ is ending

With a seemingly never-ending stream of high-profile data breaches, network penetrations and other malicious online activity, it comes as no surprise that privacy and security remain chief concerns for today’s netizens. In an effort to better support users, Google recently conducted an internal security audit focused on the company’s data sharing policies and practices. This review unearthed some eye-opening findings which resulted in several key policy changes including the termination of Google+ services. Overall, this audit may lead to enhanced user security and allow greater control over data sharing online.

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Study Finds Clear Link Between Hackers and SEO

hackers and SEO

Search engine optimization is one of the keys to your online marketing strategy. It's critical in today's competitive market, as necessary now as it used to be for businesses to have prime real estate. Google is your real estate. Although it's easier to change than your physical location, it takes time, effort and a dedicated SEO strategy that focuses on the end user.

This fact is not lost on hackers, it seems, as a new study has found a clear correlation between site hacks and SEO. But how many site hacks target SEO? And if your site's SEO is ultimately damaged by a hacker, do you know how to recover?

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Cracking Google's RankBrain AI

Google RankBrain AI

To get your site to rank as highly as you can on Google, the most widely used search engine by a huge margin, you must understand exactly what the algorithm looks for and what factors have the biggest impact. Remember, Google is dedicated at every turn to end users searching for information, theorizing that they'll continue to use Google if they can find what they're looking for quickly. By focusing on these end users, you can crack Google's RankBrain AI and position yourself for success.

To get started, let's focus on two different factors that heavily influence RankBrain.

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Google Seeks Future Expansions of AI-Fueled Innovation to Take Users on "Search Journeys"

Google search journeys

Although it is hard to believe, Google is now celebrating 20 consecutive years of helping organize and make information accessible for users in an ever-expanding global network. In a recent press event, Google’s VP of Product and Design for Search and Assistant, Nick Fox, laid out a few principle tenets of upcoming initiatives focused on expansion for the next 20 years to help make information even more widely accessible and useful for netizens. Google plans to fuel these groundbreaking changes with AI-driven neural network matching to fundamentally alter the foundations of the search engine landscape.

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Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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