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Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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Google Shareholders Fail to Stop Dragonfly

Google Dragonfly

Google's Dragonfly project has been incredibly controversial since the public first learned that it existed. The project, shrouded in secrecy, is a search engine aimed at the Chinese market. The catch is that it will be a censored search engine, in compliance with China's strict laws on censorship and information sharing. For many, this appears to fly in the face of everything that the Internet stands for, and the shareholders recently attempted to halt the project. Recent news reports indicate that the measure failed when it was put to a vote, though the specific outcome -- how the vote fell -- is unknown at this time.

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Google Provides Advanced Notice of Major June 2019 Core Update

Google core update

In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept

Google Search Journeys

Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating machine learning and intuition. This artificial intelligence-fueled searching, termed "Search Journeys" by Google, not only delivers answers to queries but tailors results based on the specific preferences and needs of users.

Understanding this radical shift in the search engine landscape is critical for startups looking to keep pace with potential customers. Grasping the path consumers take on a search journey is essential to align your marketing and advertising strategies with users’ needs.

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Welcome to .dev: Google Opens a New Domain

new domain .dev

In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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