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Tag Archives: SEO and marketing

Google Makes Stunning Announcement About Targeted Ads

Google targeted ads

Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for the next few weeks. It may not even matter if you bought the guitar. Your browsing history allows Google to create targeted ads specifically for you, based on your searches and interests. If you've accepted that this is how it works and how it will always work, you may be stunned to learn that Google has said it will stop the practice. As has been noted, this is being done even though targeted ads are a core part of the search giant's business model. This move could change online advertising forever.

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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The Importance of Your Bounce Rate

bounce rate

Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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Report: Online Ads Getting Record Results

online ads

Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last year are about to be released. These include giants like Google, Amazon and Facebook, though they also include numerous smaller companies. It seems like, no matter where you look, online ads have gotten a lot of traffic and online shopping, predictably, is hotter than ever. As the reports come out over the next few weeks, it will be interesting to see just how well these ads performed and to consider whether or not this is a new normal in the United States.

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