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Facebook Fights Back Against Monopoly Allegations

Facebook monopoly

In the American business world, the government has a fair amount of control in situations that involve monopolies, as they want to keep the free market open to competition. A monopoly would theoretically remove all choice from the consumer, thus allowing companies to raise prices or otherwise take advantage of their customers. If monopolies are illegal, it theoretically helps consumers because they always know they can turn somewhere else. Recently, Facebook and other tech giants like Amazon, Apple and Google have been in the line of fire. Some believe they are too big and fully dominate their respective spaces, making healthy competition impossible.

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Google to Phase Out AdSense Apps

Google AdSense

AdSense is the major player in online advertising, as the Google-powered platform makes it simple to get ads in front of numerous eyes. Over the years, it has shifted to become even more focused on mobile devices. Reports from Google indicate that more than 1 out of every 3 people who use AdSense to create ads do it with their mobile devices. As the same time, about 70% of users who then see those ads also do so on smartphones and other mobile devices. It's clear that people like the ability to access the internet on the go, whether they're running businesses, shopping for new products, looking for local services or simply checking up on social media profiles. The web really is a completely mobile experience in 2019.

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Google and Amazon End Epic Dispute

Google Amazon dispute

Google and Amazon are two of the biggest tech companies, always striving to make that next innovation and corner the market. While they do compete regularly, it's a bit of a complex relationship since the two have opportunities to overlap. Google can help to run ads for Amazon products and direct traffic, for instance, while Amazon can sell Google-branded products and create sales. It stands to reason that the two have a lot to gain by working together. That's why it was such big news in 2017 when they apparently reached an impasse and decided to go their separate ways.

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Google’s Recent Diversity Update May Present Unique Growth Opportunities for SMBs

Google Diversity Update

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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YouTube Lets Users Override the Algorithm

YouTube algorithm

Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering how often people will share it. You may use the videos through your social media profiles or as stand-alone content to guide people back to your site. The trick, then, is to get people to discover that content. YouTube has long used an algorithm to predict what people want to see and to suggest new videos for them. While that won't change -- in that YouTube will still use it -- they are going to revamp the process a bit by letting each individual user have more control than they did in the past.

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