Featured Posts

Tag Archives: SEO and marketing

SEO Works: Key Statistics Every Business Owner Should Know

SEO stats

Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms -- most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn't always immediate. It's not the same as making a call and having a client place an order over the phone. However, since most people turn to the internet when they need a product or service, it's clear that SEO is more important than ever. It's critical to have a plan in place and to work consistently to achieve optimal results.

Continue Reading →

5 Key Tips for Writing on the Internet

writing online

You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.

All of these questions are important, and you definitely need to consider them when deciding what information you want to put in your content and what word choices you're going to make. But you also have to think of something else: how you want to write. What stylistic choices should you make? Should what you write online be vastly different than what you'd write offline?

Continue Reading →

Why Would People Leave Fake Negative Reviews?

fake reviews

Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product with less than four stars, much less read the reviews to find out if they seem legitimate. The fact that the product got some negative reviews is enough to push them into looking elsewhere. Meanwhile, someone who sees a product with five stars may buy it without doing much research. They trust that the other users have already done the research and reported on using the product, so they don't have to. That's not to say that reviews and stars are the only ways to sell your products, but you can't ignore how much of a difference they make.

Continue Reading →

Best Practices To Gain More Quality Backlinks

quality backlinks

Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With the latter, you maximize your efforts to acquire high-quality backlinks, which play a significant role in building your domain authority and helping your ranking in search engine results pages (SERPs).

Backlinks are also called inbound links because they direct or ‘link back’ traffic to your website from external sources. Search engines, like Google and Bing, continue to use backlinks as ranking signals.

Continue Reading →

Mistakes People Make with Their Social Media Accounts

social media mistakes

You started using social media before you even owned a business, as a simple way to keep in touch with your friends. Now that you run your own company, though, it's impossible to deny the potential that it gives you. You can connect with customers and consumers, post ads, use text, images and videos, and find an audience that is already interested in your products -- no matter where you are physically located. It's a tool that business owners from previous generations would have absolutely loved. However, that doesn't make it impossible to fail. You still need to know what steps to take and what mistakes to avoid so that you get the most out of your social media profile.

Continue Reading →