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Tag Archives: SEO and marketing

Duplicate Content, Google Alerts and Your SEO

duplicate content SEO

When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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Is Social Media Just About ROI?

social media ROI

Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther. It's about much more than the initial return that you see or an instant uptick in sales. It's a long-term branding effort that has a widespread reach, and you must give it the time and priority that it deserves. Find out how your campaign can pay dividends for years to come, strengthening your brand and setting you up for success on multiple levels.

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Is There Value in Long Tail SEO?

long tail SEO

You know that most people don't have a lot of time when they search for something on the internet. In our fast-paced modern culture, people expect to put a word or two into Google and get relevant results in a split second. And it usually works. This means the competition for those keywords can be incredibly high.

Would you also benefit from considering long tail SEO, which means you shift your focus to longer keyword strings that go into a bit more detail? While you may intuitively want to target the most common search terms, you'll find that niche terms can also play a significant role in your overall SEO strategy.

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How to Enhance Your Brand Through Effective Reputation Management

brand reputation management

In today’s highly competitive digital marketplace, attracting new leads and building long-term client relationships requires a thorough marketing strategy. Potential clients not only browse price and availability of your products and services when they land at your site, but they also make a rapid evaluation of your small and medium-sized business's (SMB's) reputation.

Effectively managing your reputation requires dedicated, proactive and holistic strategies. You not only need to earn positive customer reviews by offering outstanding products and services, but you need to host high-quality, actionable content and maintain a dynamic social media profile.

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Google Turns to Mobile-First Indexing. Are You Ready?

Google mobile indexing

Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it is more likely that a person browsing your site will use a phone to do it than any other device.

In response, Google has turned to mobile-first indexing. This puts a priority on sites that have been optimized for a mobile experience. Are you ready for the change? The way you respond can dramatically impact your page rank and your site's exposure moving forward. The change is here to stay, and odds are that the mobile numbers will only continue to increase.

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