Tag Archives: SEO copywriting

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it's going to stand any chance of keeping a reader's attention. Realistically, most visitors don't finish written content and many don't even scroll down at all, so it's essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that's too wordy or full of meaningless filler will no doubt push fickle readers away. Here's what to avoid:

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Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren't aware, the Panda algorithm is Google's way of penalizing spammy sites and moving high-quality content upwards in search engine results.

As many experts have pointed out, this newest update likely increases Google's ability to recognize and potentially devalue "thin content." To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.

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A new report published by comScore reveals search engine market share figures for December of 2013, indicating that while Google made the largest percentage gains from the previous month, Bing managed to claim a bigger piece of the search pie than they ever have in the past.

While Google gains big in their overall dominance of the search engine market, largely at the expense of Yahoo, though Ask and AOL showed lower results as well. The figures set the stage for what should be an interesting year for search in 2014.

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If there's any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of content writer, grapple with on a daily basis, it has to be this: "Exactly how long should this article be?"

The simple answer, of course, is "only as long as it needs to be - no longer, no shorter." To this, you may say: "Alright then, exactly how long does this article NEED to be?" And so, the cycle continues. In reality, there are several items to consider when determining the appropriate length of your on-line article or blog post.

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In order to be successful online it is critical that you improve the long-term exposure and search engine result success of your web site by taking the time to compose content that is user friendly and search engine optimization (SEO) friendly.

This being said, it is imperative that you, or a professional writer, understand the aspects associated with both high quality content and SEO in order to rank well across the various search engines. Your goal should be the successful implementation of user and SEO friendly content that naturally complements one another.

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