Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it's going to stand any chance of keeping a reader's attention. Realistically, most visitors don't finish written content and many don't even scroll down at all, so it's essential to make sure your writing accomplishes goals quickly.
One of the biggest attention-killers is fluffy writing. Content that's too wordy or full of meaningless filler will no doubt push fickle readers away. Here's what to avoid: