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Tag Archives: site traffic

Best Practices To Gain More Quality Backlinks

quality backlinks

Off-page search engine optimization (SEO) is all about the tactics that you do outside of your website, including social media marketing and link building. With the latter, you maximize your efforts to acquire high-quality backlinks, which play a significant role in building your domain authority and helping your ranking in search engine results pages (SERPs).

Backlinks are also called inbound links because they direct or ‘link back’ traffic to your website from external sources. Search engines, like Google and Bing, continue to use backlinks as ranking signals.

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How to Enhance Business-Focused Decision-Making Through Effective Metric Tracking

effective metric tracking

Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task for small to mid-sized business (SMB) owners. With so much raw data at their fingertips, many fail to extract the proverbial golden nuggets that facilitate wise decision-making.

Resist the urge to become buried in a mountain of figures and, instead, focus time and energy on some of the key performance indicators below. Using these strategies can not only help make better use of resources, but can also free up time to focus on the core qualities which make your business a success.

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4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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Facebook Surpasses Google As Leading Traffic Source to Media Sites

media sites

You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren't just casually or accidentally arriving at your site - they're already interested or engaged with your content or products.

Traditionally, Facebook has been an excellent resource - dwarfing other social networks in terms of social referral traffic. Now, Facebook has topped Google in referral traffic to media sites overall.

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7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you've been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.

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