First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google's mobile-friendly algorithm will begin it's rollout on April 21.
While it may or may not deserve the term that some have given it - "mobilegeddon" - the fact remains that this adjustment could have an even bigger effect than Google's infamous Panda and Penguin algorithm changes. Now, Google has provided some advice for webmasters trying to prevent the loss of mobile traffic.