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Tag Archives: site visitors

Known Retailers Matter for Product Searchers


A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are familiar with the retailer when deciding whether to click on results for product searches.

In other words, if an individual's online storefront is not associated with a major retail brand, they could be fighting an uphill battle to attract conversions even if they offer greater bargains and additional services. What other factors mattered to search engine users when looking for an online product retailer?

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How Much is a Pin Worth, Exactly?

pinterest cash

If you own or operate a small online business you would be wise to consider promoting it through the use of Pinterest, according to a recent report published by Piqora. In fact, the report suggests that a pin is a more a powerful way of driving sales than either Facebook posts or tweets on Twitter.

According to the report, Pinterest is also on the rise, as pins are about 25% more valuable today than they were a year ago. This being said, business's that are looking to increase their sales, should consider, within their marketing plan, making pins on Pinterest.

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Yelp Records Highest Ever Earnings in Q1 2013

yelp earnings

The local business online review industry is absolutely booming, if the most recent earnings report from Yelp is any indication. An online urban guide and business review site founded in October of 2004, Yelp brought in an astounding $46 million in the first quarter of 2013, up almost 70% from the same quarter in 2012.

This marks a new quarterly earnings record for Yelp, and begs the question: if you own a local business that isn't listed on Yelp, are you missing out on an opportunity to reach a huge segment of your potential audience and hence, a broader revenue stream?

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The Pros and Cons of Popup E-mail Opt-Ins

e-mail opt-ins

"You expect me to believe popups can be useful?" In a word, yes. Although it may seem counterintuitive because "everyone hates popups," there is truth to the statement that popup e-mail opt-ins can be useful for certain businesses. Perhaps there are individuals who visit your website all the time, and are active on the message boards and in entering article comments, but somehow have never signed up for your valuable e-mail list. This could be due to ad or banner blindness, a less-than-flawless site design, or a lack of incentive.

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How to Manage a Successful Affiliate Program

affiliate program

Publisher and owner of Weblogs Inc., Jason Calcanis, grew ad revenue from $200 per day in September 2004 to as high as $3,000 per day in only six months by using AdSense and a successful affiliate program, according to a recent Google AdSense case study. With good planning and execution, almost any site or blog that has valuable high quality content and uses smart marketing techniques can generate steady revenue online. The 2010 AffStat Report from AffiliateBenchmarks.com is great place to learn more about affiliate marketing, but first, keep these tips in mind...

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