Featured Posts

Tag Archives: social marketing

Why Is There No Real Alternative to Facebook?

Facebook alternative

When you say that you're interested in social media marketing, what you really mean is Facebook marketing. At least, that's true in most cases. Facebook is a juggernaut, the clear social media leader, and it's been that way for a decade.

Why is this? Why did social media sites in the past rise and fall, but Facebook seems to be here to stay? And, if you can find an alternative, would that give your advertising an edge over the competition? It's crucial to answer these questions when deciding what approach you want to take and how it may need to change in the future.

Continue Reading →

Leveraging Social Media for Business Success

social-media-success

When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool. But it is also critical to remember that social media goes far beyond that and gives you an unprecedented range of tools to use and ways to engage with people. You need to understand how best to apply these tools based on your industry, brand and potential audience.

Continue Reading →

Facebook Targets Overseas Companies Trading in Fake Profiles, Followers and Likes

Facebook fake profile

Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new ground in this arena by filing a lawsuit accusing four Chinese companies of generating and selling fraudulent likes, followers and more.

Although the lawsuit addresses Facebook specifically, the accused overseas businesses allegedly violated terms of use for other popular services including Amazon, Apple, Google, LinkedIn and Twitter. Regardless of the outcome, Facebook is advancing a new standard that peddling fake accounts and misinformation can land a company in legal trouble.

Continue Reading →

Is Social Media Just About ROI?

social media ROI

Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther. It's about much more than the initial return that you see or an instant uptick in sales. It's a long-term branding effort that has a widespread reach, and you must give it the time and priority that it deserves. Find out how your campaign can pay dividends for years to come, strengthening your brand and setting you up for success on multiple levels.

Continue Reading →

Facebook Expands Campaign to Target Misinformation Through Analysis of Images and Video

Facebook targets misinformation

Efforts to combat the spread of fake news, misinformation or otherwise false and misleading content online is rapidly becoming a top priority for many social media platforms. Facebook recently announced further efforts to reign in the proliferation of false information by fact-checking images and video, rather than just text. Through collaboration with third party, independent fact checkers and sophisticated artificial intelligence models, Facebook hopes to rapidly identify inaccurate content and, similar to techniques designed to combat malware, quickly quarantine and remove it before it can spread to other users online.

Continue Reading →