Featured Posts

Tag Archives: social marketing

Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

Continue Reading →

Why Do People Delete Facebook?

delete Facebook

A new documentary called "The Social Dilemma" has been making waves lately. It relies largely on interviews with tech insiders who have worked for companies like Facebook and Google. They talk a lot about how these social platforms are designed and controlled. The overall message in the documentary suggests that social media has become a problem for modern society in a number of ways, and many people are taking this as a push to leave Facebook -- and related sites like Instagram, Reddit, Snapchat, etc. But why, exactly, are they leaving? What does this actually mean for online marketing? Let's break it down.

Continue Reading →

You Need a Defined Digital Marketing Plan

digital marketing plan

The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and clients all over the world. With smartphones and social media, people spend more time on the internet than ever before. Gone are the days when it was a fringe interest; it's so mainstream that it takes over many areas of our lives. This saturation offers new ways to connect with people and new channels to guide them to your goods and services.

It's important to remember that the wide-open nature of the internet is not something you want to replicate in your digital marketing plan.

Continue Reading →

Understanding the Future of Social Media

Future social media

Social media started long before Facebook in the early 2000s, but Mark Zuckerberg’s launch really defined the space. More than anything, it gave it stability. Before that, sites like MySpace and Xanga had risen and fallen. Users had turned to forums, chat rooms and other forms of communication, but they were never mainstream. With Facebook, you suddenly had a platform that everyone could use -- at least, after they expanded beyond college and opened it up to the public -- and that appeared stable enough to last. Now, in 2019, even with concerns that young people do not use it as much as they once did, that stability is undeniable.

Continue Reading →

Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

Continue Reading →