Featured Posts

Tag Archives: social media

Facebook Fights Back Against Monopoly Allegations

Facebook monopoly

In the American business world, the government has a fair amount of control in situations that involve monopolies, as they want to keep the free market open to competition. A monopoly would theoretically remove all choice from the consumer, thus allowing companies to raise prices or otherwise take advantage of their customers. If monopolies are illegal, it theoretically helps consumers because they always know they can turn somewhere else. Recently, Facebook and other tech giants like Amazon, Apple and Google have been in the line of fire. Some believe they are too big and fully dominate their respective spaces, making healthy competition impossible.

Continue Reading →

Your Social Media Reputation Has Never Been More Valuable

social media reputation

Social media is often branded as a way to connect with friends and family members. While it does that, the reality is that it's also one of the main ways that people interact with companies and brands. The level of contact is unprecedented. In the past, people thought of corporations as these distant entities that they could never really connect with at all. Sure, they could write a letter of complaint or praise, but they'd often hear nothing back. If they did, it would take days or weeks. The most they could really do was complain about a brand to their family members in person, and that's as far as their influence reached.

Continue Reading →

YouTube Lets Users Override the Algorithm

YouTube algorithm

Are YouTube videos a major part of your online marketing campaign? Video content is powerful, especially considering how often people will share it. You may use the videos through your social media profiles or as stand-alone content to guide people back to your site. The trick, then, is to get people to discover that content. YouTube has long used an algorithm to predict what people want to see and to suggest new videos for them. While that won't change -- in that YouTube will still use it -- they are going to revamp the process a bit by letting each individual user have more control than they did in the past.

Continue Reading →

5 Affordable Outside-the-Box Marketing Strategies You Can Use

outside-the-box marketing

Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.

Continue Reading →

Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

Continue Reading →