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Tag Archives: social media

Facebook Chat Gets Less Confusing

Facebook chat

You use Facebook to talk to customers and clients. It's an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project. People do not like to sit on hold after calling a support hotline, but they don't necessarily mind having the chat window open as they complete other tasks on the phone or the computer. It's perfect in a lot of ways, except one: It can get confusing.

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Wayback Machine Project Slated to Archive Google+ Content Ahead of the Service’s Termination

Wayback Machine Google+

In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.

Despite this pending termination, startups hoping to preserve their Google+ are in luck. Volunteers working around the clock are currently archiving publicly posted content. Although much of the data will be auto-saved by this initiative, there are steps users can take to help ensure content is archived for posterity.

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Twitter’s Insights Tool Helps SMBs Maximize User Engagement

Twitter insights tool

Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social media or conducting other online activities. To reach users and keep their interest, it is critical to serve fresh content on a daily basis. But what time of day is best to deliver your content to help ensure it achieves maximum views and user engagement?

Twitter’s recently announced insights tool, Timing Is Everything, may have the answer. It helps small businesses time content delivery to reach the widest possible audience to boost engagement and start conversations with potential new clients.

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Facebook to Focus on Privacy and Communication

Facebook privacy

Do you ever feel like the big downfall of social media is that it's all too open and exposed? The internet used to be far more of an anonymous experience, but now it seems like everyone is can see everything and nothing is really all that private. Facebook founder Mark Zuckerberg has some big plans for what he considers the future of social media as a whole, and they involve focusing on privacy and encrypted messages. He wants to do this for all of his platforms, which now include Facebook, WhatsApp and Instagram. That may not bring back a totally anonymous experience, but it should provide additional security.

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Facebook Targets Overseas Companies Trading in Fake Profiles, Followers and Likes

Facebook fake profile

Protecting the integrity of the information on social media sites continues to be a hot-button issue. Recently, Facebook broke new ground in this arena by filing a lawsuit accusing four Chinese companies of generating and selling fraudulent likes, followers and more.

Although the lawsuit addresses Facebook specifically, the accused overseas businesses allegedly violated terms of use for other popular services including Amazon, Apple, Google, LinkedIn and Twitter. Regardless of the outcome, Facebook is advancing a new standard that peddling fake accounts and misinformation can land a company in legal trouble.

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