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Leverage Year-End Marketing Tools to Heighten Performance Through the Holidays

Marketing tools holidays

Although it is hard to believe, we are now sitting firmly in the heart of the 2018 holiday shopping season. Although the finish line is well within sight, your startup or small to medium-size business still has time to capitalize on seasonal marketing tactics to drive your numbers even higher this year.

Below, we will explore a few of these simple tools you can implement to push your annual performance to the next level. Be sure also to put these marketing tools and online sales tactics in your hip pocket to break out during your planning sessions for the 2019 holidays sales campaign.

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3 Ways Your Business Can Leverage Chatbots to Boost Traffic and Drive Conversions

chatbots boost traffic

Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services and interact with businesses through apps, texts and messaging platforms. However, for many small to medium-size businesses (SMBs) and startups, maintaining an agile and responsive 24/7 online presence requires an extensive resource investment. Fortunately, recent advancements in artificial intelligence-fueled chatbot technology help deliver flexible customer care around the clock and may even offer businesses the opportunity to automate and streamline processes to fuel growth.

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Which Social Media Sites do Millennials Use Every Day?

social media millennials

When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It's something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.

But what sites do they use, and how often? The internet evolves. Like everything else, it is bound to trends and shifts in public perception. There was a time when everyone had their own GeoCities website, their own MySpace page. The online world changes, and it changes quickly.

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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Is Social Media Just About ROI?

social media ROI

Is return on investment (ROI) all you really think about when you set up your marketing campaigns? You want traffic, you want conversions and you want sales. A good social media campaign can and will get you all of those things, but remember that you have to go farther. It's about much more than the initial return that you see or an instant uptick in sales. It's a long-term branding effort that has a widespread reach, and you must give it the time and priority that it deserves. Find out how your campaign can pay dividends for years to come, strengthening your brand and setting you up for success on multiple levels.

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