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Tag Archives: social media

Consumers Give a Lot of Weight to Online Reviews

online reviews

What is the first thing you look for when it is time to buy a new product or service? If you are looking online, odds are that reading reviews is right at the top of your list. In fact, it may become the driving force behind your entire purchasing decision. While we have always known that reviews were important and make an impact, new studies have shown that people trust them far more than many realize. In fact, if they had the option to ask a friend or read a review by someone they had never even met in real life, they would often give that review the same weight as input from a friend.

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Facebook Has a New Logo

Facebook logo

Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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Pinterest Details Top Holiday Search Trends for the Upcoming Holiday Season

Pinterest holiday search trends

With shoppers already on the hunt for the hottest holiday gifts, tis’ the season for startups and small businesses to tune up their holiday marketing strategies. Capturing consumer interest during this critical time of year often requires an intimate understanding of customer desires and emerging trends.

Fortunately, Pinterest, as a leader in the online marketing space, recently revealed a list of top search trends for this upcoming retail explosion. SMBs of all shapes and sizes can use this information to help align brand messaging and advertising tactics to capitalize on 2019’s hottest search trends.

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Get Ahead of the Upcoming Holiday Shopping Rush with Facebook’s New Suite of Marketing Tools for SMBs

Facebook marketing

Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time should waste no time planning a holiday marketing campaign. Fortunately, Facebook is ready to assist SMBs with a range of new marketing tools.

Recently, the social media juggernaut discussed several new tools designed to help startups manage operations, build creative advertisements and communicate with customers more effectively. These tools could help companies across all sectors chart a path to success during the fast-approaching holiday shopping season.

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Boost Traffic by Adding Infographics Into Your Overall Content Strategy

infographics

Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and flexibility. Modern startups and SMBs hoping to establish a solid online foothold in their industry must be able to incorporate a variety of content styles. To do this effectively, many sites now include infographics in content.

But what is an infographic and how can you best use them in your content to attract new leads and boost sales? Below, we’ll explore some of the key elements that comprise an infographic, discuss the benefits they offer and cover a few best practices for their use.

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