Tag Archives: social networking

Social media absolutely gives you marketing opportunities and unique chances to get your products and services in front of your potential customers. You can show products to people who have already bought them in the past, making repeat sales, and you can branch out into new areas by marketing to those who have shown an interest in related products, services, interests, hobbies and much more. Many companies use social media to make these connections in the same way that they used to use mail catalogues or email messages. They often feel that people are more receptive to social media promotions and will actively click on them to investigate products that catch their eye at that moment.

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The internet offers seemingly limitless possibilities for marketing and contacting potential consumers. A company in any part of the country can connect with customers and clients all over the world. With smartphones and social media, people spend more time on the internet than ever before. Gone are the days when it was a fringe interest; it's so mainstream that it takes over many areas of our lives. This saturation offers new ways to connect with people and new channels to guide them to your goods and services.

It's important to remember that the wide-open nature of the internet is not something you want to replicate in your digital marketing plan.

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People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted ads? They assume that their smartphone is always listening to what they have to say, pulling information from the conversations they have, and sending them ads based on what they talk about. Talking to your spouse about buying a car? You'll get ads for a car. Telling your friends that you're looking for a new comedy to watch? You'll get ads for streaming services and all of the new shows that are coming out. But is Facebook really listening, or is it something else?

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Facebook has more users than any other social media platform. As a company, it also owns some of the other major platforms -- like Instagram -- and so there's nearly a monopoly at the top. If you use social media at all, odds are you use a platform created by or owned by Mark Zuckerberg.

In the past, social media platforms have risen and fallen quickly. LiveJournal. MySpace. Xanga. Sites took off, dominated for a short time, and then fell into obscurity. When is the last time you heard someone talking about their Top Eight on MySpace? Facebook, it seemed, had shrugged off that trend.

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The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or service. This can lead to a rise in conversion rates, even when the total amount of people who see the ad shrinks. You do not waste time and resources putting the ad in front of a lot of people who have no interest and would never make a purchase -- no matter how good that ad is. Instead, you show it to those who really appreciate it and, often, you just have to convert them to your specific product. You know that they're already planning to buy something along those lines.

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