Tag Archives: social networking

As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.

The retooled homepage delivers a wide range of upgraded features. These enhancements not only offer some much-needed cosmetic changes, but also unlock several new functions. YouTube hopes that this update, which was months in the making, will improve the user experience.

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Successful companies often keep their logos forever, relying on decades of branding, but Facebook has recently decided to buck that trend. The social media giant announced a brand new logo instead of the lowercase "f" that it used for so long. The new logo is simple, just "FACEBOOK" in all caps.

Why the change? The reason that Facebook has given is that they're attempting to create a more recognizable company brand. To that end, they're largely leaving the Facebook app that you use on your phone out of this. It has branding and style of its own. Facebook the corporation is more than just the app or the website that started it all, and they want users to know that.

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Although it is hard to believe, the annual holiday shopping season is just around the corner. Small businesses hoping to boost sales during this time should waste no time planning a holiday marketing campaign. Fortunately, Facebook is ready to assist SMBs with a range of new marketing tools.

Recently, the social media juggernaut discussed several new tools designed to help startups manage operations, build creative advertisements and communicate with customers more effectively. These tools could help companies across all sectors chart a path to success during the fast-approaching holiday shopping season.

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In today’s increasingly crowded online marketplace, many startups struggle to find effective tactics to grow a robust online presence. Unfortunately, some, out of sheer frustration, turn to growth hacking, or recruiting large numbers of ghost followers from fake profiles to generate an artificially significant online presence.

Instagram recently announced that they plan to target these fake profiles and crack down on SMBs using ghost followers to inflate their online reputation. Like other “black hat” SEO tactics, businesses using these shortcuts often sacrifice long-term growth potential for short-term gains.

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Facebook is the largest social media network in the world. For a website that started in a dorm room and targeted college students, its growth over the last decade and a half has been tremendous. Today, that means that an incredible amount of content gets uploaded every day. People add new photos, write new status updates, run ad campaigns, create new groups and much more. While Facebook has strict content quality standards, you may wonder how they can possibly uphold them with this much to worry about and keep track of. Could they ever hire enough employees to keep an eye on everything, or are there other solutions?

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