Featured Posts

Tag Archives: Taboola

Content Tool Keywee Promises Unprecedented Audience Targeting


The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat out content of low quality, the sheer amount of content being published every day gives even the best pieces little chance of getting noticed on their own.

As a result, paid strategies such as Facebook post boosting and content discovery platforms have gained popularity by promising to get your content in front of the right people. Now, a new content tool known as Keywee promises to do it better.

Continue Reading →

Content Syndication Is Big Business - But Does It Promote Clickbait?

content syndication

If you've heard of Taboola, you're likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.

Even if you haven't heard of it, however, you've definitely seen it at work. Anytime you get to the end of a blog post or article and see a group of headlines under the phrase "Recommended For You," "From Around the Web," or "You May Also Like," that's Taboola or one of its content syndication competitors at work. Marketers are paying to have their content displayed by these services - but will this strategy last?

Continue Reading →