Featured Posts

Tag Archives: technology development

3 Ways Your Business Can Leverage Chatbots to Boost Traffic and Drive Conversions

chatbots boost traffic

Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services and interact with businesses through apps, texts and messaging platforms. However, for many small to medium-size businesses (SMBs) and startups, maintaining an agile and responsive 24/7 online presence requires an extensive resource investment. Fortunately, recent advancements in artificial intelligence-fueled chatbot technology help deliver flexible customer care around the clock and may even offer businesses the opportunity to automate and streamline processes to fuel growth.

Continue Reading →

Google Expands Campaign Targeting Misleading Content to Improve User Experiences

Google targeting misleading content

Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.

These misleading activities, termed “abusive experiences” by Google, range from phishing campaigns to automatic site redirection and much more. Site owners only have a 30-day window, through December 2018, to take corrective action or face an automatic block of all site content from the latest Chrome update.

Continue Reading →

In China, Google Has Started a Censored Search Engine Test

Google China censored search

So far, Google has not officially launched a censored search engine for use in China. It may never do so. However, earlier reports that the tech giant was at least testing a search engine seem to be correct. The tests are underway and Google is fairly pleased with the results thus far. In fact, they said that the new search engine can "serve results for 99 percent of queries." That is a very good success rate overall, especially since this is still in the testing phases and does not appear close to a launch. What does Google stand to gain by offering their search engine in China? And why haven't they already made this move given the potential market?

Continue Reading →

Cracking Google's RankBrain AI

Google RankBrain AI

To get your site to rank as highly as you can on Google, the most widely used search engine by a huge margin, you must understand exactly what the algorithm looks for and what factors have the biggest impact. Remember, Google is dedicated at every turn to end users searching for information, theorizing that they'll continue to use Google if they can find what they're looking for quickly. By focusing on these end users, you can crack Google's RankBrain AI and position yourself for success.

To get started, let's focus on two different factors that heavily influence RankBrain.

Continue Reading →

Google Seeks Future Expansions of AI-Fueled Innovation to Take Users on "Search Journeys"

Google search journeys

Although it is hard to believe, Google is now celebrating 20 consecutive years of helping organize and make information accessible for users in an ever-expanding global network. In a recent press event, Google’s VP of Product and Design for Search and Assistant, Nick Fox, laid out a few principle tenets of upcoming initiatives focused on expansion for the next 20 years to help make information even more widely accessible and useful for netizens. Google plans to fuel these groundbreaking changes with AI-driven neural network matching to fundamentally alter the foundations of the search engine landscape.

Continue Reading →