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Tag Archives: technology development

Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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Will Facebook Watch Compete with YouTube?

Facebook Watch

At some point, it feels like companies and platforms in different technology spaces are bound to overlap. They begin to compete with each other. Regardless of their goals when they launched, they start to work toward the same spaces and the same ways to attract new users, new eyes and new traffic. In a recent example, the social media giant Facebook, not content with simply connecting people with friends, family members and businesses, has been trying to branch into the video-sharing space that has long been dominated by YouTube. Recent numbers show that they're having some limited success.

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Bots Are Dominating Online Communication

bots

With social media marketing and online marketing in general, you're trying to create communication between the company and the potential customer. Yes, creating direct sales is very useful, but your conversion rates skyrocket if you're able to engage with people who are on the fence. These are people who are interested in your product, but they have questions. They want to read the small print. They're wary consumers who do their research, rather than shopping impulsively, and so the key to getting that conversion lies in interacting with them once they make contact. How can you quickly give them the info they need and sway them to make a purchase?

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Google Provides Advanced Notice of Major June 2019 Core Update

Google core update

In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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Google Duplex Still Isn't Using AI in Many Cases

Google-Duplex-AI

In 2018, Google rolled out the Duplex AI system. The goal was to give customers a new, easier way to make reservations and connect with companies online, even if those companies did not have the systems in place themselves. Duplex was designed as a "human-sounding AI" that had the power to call businesses for these customers. It could then set up appointments and reservations. The system itself would do everything, streamlining the process. The advantage is that more connectivity for companies means more business, more income and easier contact with customers and clients on which they may otherwise have missed out.

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