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Tag Archives: technology development

Facebook Doesn't Listen to You

Facebook listening

People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted ads? They assume that their smartphone is always listening to what they have to say, pulling information from the conversations they have, and sending them ads based on what they talk about. Talking to your spouse about buying a car? You'll get ads for a car. Telling your friends that you're looking for a new comedy to watch? You'll get ads for streaming services and all of the new shows that are coming out. But is Facebook really listening, or is it something else?

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AI Update Enhances Google Collections

AI Google Collections

If you have ever used a site like Pinterest, you're familiar with the concept of the rather similar Google Collections. Users can create their own collections of content, which they can then browse whenever they would like to do so. Pinterest does this with images, but Google Collections takes things a step farther and allows people to collect links, images, map locations, articles and much more. It's designed to be a place where people can store up things that interest them, especially when they find something but do not have the time to dig into it a bit deeper at the moment.

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Clear History: Advertisers Face a New Challenge on Social Media

advertising social media

The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or service. This can lead to a rise in conversion rates, even when the total amount of people who see the ad shrinks. You do not waste time and resources putting the ad in front of a lot of people who have no interest and would never make a purchase -- no matter how good that ad is. Instead, you show it to those who really appreciate it and, often, you just have to convert them to your specific product. You know that they're already planning to buy something along those lines.

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Recommended Instagram Posts Depend on AI

Instagram AI

For many businesses, the goal of a platform like Instagram is exposure. You may not make direct sales off of a post about a product or a service, but you can generally reach people who are interested in what you offer. You create more brand awareness, and you can get direct followers whom you can interact with in the future. It’s a dream situation for businesses, as they can then market to people who already like their products and are far more likely to make a purchase. That can increase your conversation rates dramatically.

The other side of this, though, is that you need to expand your reach in some way. You have to get your content in front of new users.

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YouTube Updates Homepage with a Variety of Sleek New Features for Desktop Users

YouTube homepage

As video content becomes more popular and accessible among users, industry leaders such as YouTube continually seek new avenues to enhance the user experience. In a recent announcement, YouTube discussed a forthcoming overhaul of its homepage for desktop users as well as consumers accessing videos via iPad and Android tablets.

The retooled homepage delivers a wide range of upgraded features. These enhancements not only offer some much-needed cosmetic changes, but also unlock several new functions. YouTube hopes that this update, which was months in the making, will improve the user experience.

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