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Google Begins Auto-Deleting Location Histories

Google location history

Do you ever feel like everything you do is being tracked and recorded without your knowledge? It's definitely a concern for some users, especially since most people have their phones on them at all times. Those phones can track location data and find out exactly where you've been, and when. Many Google users likely don't even realize that location data is being tracked. While some users do not care how much data is made known, others feel like it is an invasion of privacy to have that data stored. To address this, Google has started deleting some information automatically. Included in this move is the location data noted above.

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Google Meet Use Soars With Home-Based Work

Google Meet

While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For many, this means working from home as much as possible. It will be interesting to see how many workers continue to do this after the disease has run its course, but, for now, it is clear that many of them are changing tactics. That means they need new methods of communication, and Google's entire suite of products has seen increased use. This is perhaps highlighted most by a soaring number of people using Google Meet.

In the same vein as Skype, Facetime, Zoom and other products, Meet is Google's video-calling platform.

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Facebook Doesn't Listen to You

Facebook listening

People often feel like Facebook keeps the mic open on their phone and listens in on their conversations. How else can you explain the targeted ads? They assume that their smartphone is always listening to what they have to say, pulling information from the conversations they have, and sending them ads based on what they talk about. Talking to your spouse about buying a car? You'll get ads for a car. Telling your friends that you're looking for a new comedy to watch? You'll get ads for streaming services and all of the new shows that are coming out. But is Facebook really listening, or is it something else?

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AI Update Enhances Google Collections

AI Google Collections

If you have ever used a site like Pinterest, you're familiar with the concept of the rather similar Google Collections. Users can create their own collections of content, which they can then browse whenever they would like to do so. Pinterest does this with images, but Google Collections takes things a step farther and allows people to collect links, images, map locations, articles and much more. It's designed to be a place where people can store up things that interest them, especially when they find something but do not have the time to dig into it a bit deeper at the moment.

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Clear History: Advertisers Face a New Challenge on Social Media

advertising social media

The beauty of targeted ads is that they can focus directly on people who have already expressed an interest in that type of product or service. This can lead to a rise in conversion rates, even when the total amount of people who see the ad shrinks. You do not waste time and resources putting the ad in front of a lot of people who have no interest and would never make a purchase -- no matter how good that ad is. Instead, you show it to those who really appreciate it and, often, you just have to convert them to your specific product. You know that they're already planning to buy something along those lines.

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