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Google’s Targeting of Fake User Reviews Leads to Unintended Consequences for SMBs

Fake user reviews

Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.

To combat this practice, Google’s introduced an update to target and remove this misleading information. Despite good intentions, the update appears to have unintentionally removed a broad cross-section of legitimate feedback from GMB. Although Google is exploring solutions to reinstate the data, it is likely that it may be permanently lost.

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Easily Highlight and Customize Recent Positive Reviews in Google My Business

Positive reviews Google

Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on earning superior customer satisfaction ratings may soon be in a unique position to highlight these positive user reviews in new ways to help attract clients.

Google recently announced the debut of a new feature for the My Business tool which allows businesses to easily share and customize positive customer testimonials. This function could offer yet another lucrative opportunity for SMBs to stand out from competitors and access new growth potential.

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Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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