Showcasing positive user reviews of products and services is a critical element of success in today’s online marketplace. Unfortunately, many SMBs attempted to game the system by purchasing or crafting fake positive user reviews from overseas “review farms” to mislead consumers.
To combat this practice, Google’s introduced an update to target and remove this misleading information. Despite good intentions, the update appears to have unintentionally removed a broad cross-section of legitimate feedback from GMB. Although Google is exploring solutions to reinstate the data, it is likely that it may be permanently lost.