According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.
However, anybody familiar with content creation knows how time consuming it can be. Especially if you're dealing with image or video content, it takes serious time to create something that surpasses the competition and is good enough to get noticed among the millions of pieces of content published every day. So, why not get your users to do some of the work for you?