Featured Posts

Tag Archives: video content

Is Your Company Taking Advantage of User-Generated Content?

user-generated content

According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.

However, anybody familiar with content creation knows how time consuming it can be. Especially if you're dealing with image or video content, it takes serious time to create something that surpasses the competition and is good enough to get noticed among the millions of pieces of content published every day. So, why not get your users to do some of the work for you?

Continue Reading →

YouTube Kids App Makes Its Debut, Still Includes Ads

youtube kids

Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.

Privacy, data collection and ethical concerns aside, the new app could be good news for parents as well as businesses that cater to small children. Video marketing is incredibly effective, and YouTube Kids may present a new portal by which family-friendly organizations can get some exposure - if they deem it ethical to do so.

Continue Reading →