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Tag Archives: video marketing

Your Online Marketing Should Include Video Content

video content marketing

An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we've discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search. Now it's time to take a quick look at video content and why you should incorporate it into your plan as well. It gives you one more area where you can create conversions you may have missed otherwise. Below are some of the top reasons to use branded video content on your page itself and in your marketing efforts.

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YouTube Targets Misleading Content to Improve the Video Recommendation Process

YouTube misleading content

As part of an ongoing effort to improve user experiences, YouTube recently announced plans to enhance its existing video recommendation process. Under current criteria, users scanning through lists of recommended videos often encounter intentionally misleading content. These videos, despite large numbers of views on YouTube, often contain blatantly false claims, inflammatory content or promote products and services in misleading ways.

However, with upcoming changes to YouTube’s recommendation system, users should encounter an increasingly high quantity of videos which deliver objective, valuable and useful content.

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Enhance Calls-to-Action with Google’s New Extension for Video Advertisements

Google Video CTAs

Google recently announced the upcoming debut of a new call-to-action extension for TrueView in-stream video ads. The debut of this software extension, slated for January 2019, will coincide with the retirement of the current YouTube call-to-action video overlay.

With this extension, Google intends to help streamline interactive features among multiple video ad formats. This announcement is positive news for businesses seeking an agile video advertising platform able to employ numerous interactive elements. Ultimately, this extension may enhance user engagement and help you drive closer toward marketing goals.

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The 8 Best Types of Video For Small Businesses (and When to Use Them)

types of video

The benefits of using video in your digital marketing can't be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.

However, it's no secret that effective video marketing can be expensive and time-consuming. Larger companies often have the budget for an ongoing video strategy involving the creation and promotion of many videos of various types. Luckily, small businesses can still see huge benefits with video, perhaps just on a smaller scale. Creating even one or two of the following types of videos could seriously boost your leads, sales and exposure.

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