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Tag Archives: website design

The PRET Model Shows You How to Design for Google and for Users

PRET model site design

Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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Google Throws Down the Gauntlet on Mobile Usability

mobile usability

Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.

At the time, it was questionable whether or not Google considered mobile usability to be a ranking factor. Now, however, the search giant has sent emails to webmasters directly indicating that pages not considered mobile-friendly will be "displayed and ranked appropriately." This makes it clear that mobile usability will affect rank.

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Microsoft Ditching Internet Explorer in Windows 10?

internet explorer

The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at an event on January 21, but for now, it's thought that Windows 10 will cater as much to enterprise PC customers as it will to personal users. It's also thought that the new OS will finally be available on all devices including PCs, laptops, tablets and phones.

Perhaps the most startling news, however, is the rumor that Internet Explorer will be phased out for a new-and-improved browser currently codenamed "Spartan."

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Google Adds Mobile Usability Feature to Webmaster Tools

mobile usability

The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.

Most webmasters understand this trend and have taken steps to ensure their sites are mobile-friendly. But is there more you could be doing? Google's new mobile usability feature could help determine the answer - and it might be more important than you think.

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Firefox Developer Edition Launches

firefox developer edition

Mozilla's Firefox browser definitely doesn't have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind Internet Explorer in U.S. desktop and mobile usage combined until around the end of 2011. At that point, Firefox was eclipsed by current leader Chrome, as well as Safari and Android browsers.

Experts attribute Firefox's downturn to the fact that they've been notoriously absent in the mobile sphere. However, Mozilla does seem to be coming up with ways to solidify their small but dedicated user base, such as the new Firefox Developer Edition.

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