Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.