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Tag Archives: website design

How to Enhance Business-Focused Decision-Making Through Effective Metric Tracking

effective metric tracking

Measuring an eCommerce website’s performance in today’s information-rich online marketplace is a daunting task for small to mid-sized business (SMB) owners. With so much raw data at their fingertips, many fail to extract the proverbial golden nuggets that facilitate wise decision-making.

Resist the urge to become buried in a mountain of figures and, instead, focus time and energy on some of the key performance indicators below. Using these strategies can not only help make better use of resources, but can also free up time to focus on the core qualities which make your business a success.

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5 Affordable Outside-the-Box Marketing Strategies You Can Use

outside-the-box marketing

Small businesses are more reliant on marketing than ever before in history. Without marketing, they would have little means of setting themselves apart from competitors. Marketing is an endeavor that is largely driven by creativity – pouring more money into it is not guaranteed to bring better results. Even the most expensive marketing campaign can backfire, causing a negative return on investment. In fact, some of the biggest marketing campaigns of all time owe their success to the strength of the idea alone. And to prove our point, we present to you a list of creative marketing strategies you can use on a shoestring budget. Try them out, and help your business grow.

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Does LinkedIn’s Recent Rebranding Indicate a Paradigm Shift in Website Design?

LinkedIn Rebranding

Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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Google Offers Insight Into Recent Improvements in Page Speeds for Mobile Searches

Google page speed

In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.

In a recently published blog, Google summarizes the myriad web-wide improvements they witnessed since rolling out this new page ranking metric. Understanding this data is vital for startups looking to launch an optimized mobile-friendly site to attract new clients and minimize user abandonment.

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The PRET Model Shows You How to Design for Google and for Users

PRET model site design

Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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