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WhatsApp Platform Poised for Major eCommerce Enhancements for SMBs

WhatsApp eCommerce

Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in one forum. In the F8 keynote speech, Mark Zuckerberg highlighted exciting enhancements ahead to boost the eCommerce functions of the Facebook-owned WhatsApp platform.

According to Zuckerberg, WhatsApp will focus on web-hosted marketplaces, online product catalogues and even the ability to send and receive funds. This is big news for startups looking to use this versatile platform to better reach, and connect with, customers.

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