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Only 3% of Consumers Convert Before Doing Online Research

online reputation

If your business model depends at all on online reviews, listen up: search engine marketing company McKremie just released its Online Reputation Management Survey, an informal study conducted between October 25th and November 6th of this year. The survey, which was given mostly to U.S. adults, looked to analyze and better understand the behaviors of consumers with regards to online research, reviews and brand reputation. The survey reveals some interesting statistics, such as that 97% of online consumers research companies online before doing business.

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How to Write an Interesting Film Review

film review

When it comes to expressing an opinion about a film, everybody's a critic. However, not everybody can successfully translate their thoughts into an interesting, cohesive review. Writing an interesting film review involves preparation, critical viewing and creative writing.

Knowing the backgrounds of the individuals involved in the movie allows you to create interesting comparisons between the new film and previous work. For example, if you were to write a review of Black Swan (2010), it would be advantageous to take the time to first watch several of the previous filmed directed by Darren Aronofsky.

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