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Tag Archives: Yelp

Your Social Media Reputation Has Never Been More Valuable

social media reputation

Social media is often branded as a way to connect with friends and family members. While it does that, the reality is that it's also one of the main ways that people interact with companies and brands. The level of contact is unprecedented. In the past, people thought of corporations as these distant entities that they could never really connect with at all. Sure, they could write a letter of complaint or praise, but they'd often hear nothing back. If they did, it would take days or weeks. The most they could really do was complain about a brand to their family members in person, and that's as far as their influence reached.

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Why Startups Should Take a Cautious Approach to Decision-Making Based on Customer Feedback

customer feedback

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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Study Says Review Sites Get More Conversions Than Search or Social

review sites

When it comes to local SEO and marketing, many small businesses simply don't have the time or resources to devote to every potential strategy. A company concentrating on content production and social media promotion, for example, may not be able to devote the time needed run an AdWords campaign in an effective way.

Any business that's trying to weigh the potential ROI of search engine marketing, social media, email marketing and other local marketing tactics may want to consider the results of a new study and focus their efforts on review sites instead.

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Yelp Study Accuses Google of Manipulating Search Results

search results

Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is facing what might be its largest legal battle yet, as it prepares to defend itself against European Union charges that it's been abusing its market power and violating EU antitrust laws.

To add to the legal woes, a new, ill-timed study - backed by Yelp - purports that Google deliberately manipulates search results to stifle competitors, limit consumer options, and draw traffic to their own content and products.

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Yelp Exclusivity Ends in Apple Maps Amid Controversy

Yelp

When it comes to business recommendation sites, Yelp is undoubtedly the leader. It currently has around 86,000 local business accounts, and it attracts 135 million monthly visitors. Companies strive for good reviews on the site, as Yelp ratings can have a huge effect on sales.

The Apple Maps app, despite its rocky start, was attracting around 35 million users at the end of 2013. When displaying local search results, the app would only ever show Yelp ratings - until now. This change is important for small businesses, and it comes at a time when Yelp's reputation is taking some hits.

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