The benefits of using video in your digital marketing can't be overstated. As a strategy, video has been a top performer for years, providing companies with unmatched social reach, increased conversions and excellent ROI overall.
However, it's no secret that effective video marketing can be expensive and time-consuming. Larger companies often have the budget for an ongoing video strategy involving the creation and promotion of many videos of various types. Luckily, small businesses can still see huge benefits with video, perhaps just on a smaller scale. Creating even one or two of the following types of videos could seriously boost your leads, sales and exposure.