At Content Customs, we understand the value of a well-written, detailed white paper. Virtually any company operating within the business-to-business (B2B) sphere can benefit greatly from using white papers.
Many businesses use white papers to support their customer lead generation efforts, establish their business as a thought leader within their specific industry, and build their list of email subscribers.
White papers are designed to truly bring something original to the table, and you can even monetize them directly by selling copies on your website. Whether your business goals involve increasing your exposure through content marketing or convincing another business to purchase your products or services, our white paper writing services are designed to meet all your marketing requirements.
How Can Your Business Benefit From a White Paper?
If you’re not convinced that white papers can lead to increases in sales and greater revenue, check out the results from a Business.com report that surveyed over 500 pay-per-lead advertisers. Among industries as varied as credit card processing, telecommunications, financial services and marketing, over 50 percent of survey respondents stated that white papers were “valuable” or “extremely valuable” for getting leads. In fact, white papers ranked above sponsored email, product feature guides, webinars and even video as a method of quality lead generation.
For a specific success story, consider the case of Vircom, an anti-spam and email security software company from Canada. Their now-famous white paper, “Why Spammers Spam,” got so much traffic when it was released that Vircom thought they might be the victim of a targeted hacking attempt. Eventually, the white paper led to 21 sales estimated at around $96,500. It also generated a ton of buzz, leading to over 2,000 downloads and major media coverage.
What Exactly is a White Paper?
White papers have been used by business-to-business marketers for decades. Originally, white papers were used to quickly brief busy executives on a solution to a troublesome business problem. White papers serve a similar function today, and they usually recommend a specific product or service as the solution. Essentially, white papers are thorough, detailed, authoritative documents that often describe how a specific vendor is the best choice for addressing a problem. Alternatively, some white papers simply investigate a specific industry-related issue.