What Reading Level Is Right for Your Audience?
Not all online audiences have the same reading level, nor should you expect them to. This is why…
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Connecting with Buyers in Other Countries
A small business in the rural United States is no longer confined to their immediate area. For non-perishable…
Language That Makes People Take Action
Have you ever wondered if the difference between making a conversion on your website and not making one…
6 Key Tips for Writing on the Internet
You have a lot of things to consider when crafting your website content. How does it fit with…
Think About Your Web Content on a Sentence Level
There are two ways that most people think about web content: the overall message and the specific keywords.…
Can You Increase Dwell Times?
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site…
What Does Your Bounce Rate Mean?
When you rank higher in search results, you get more clicks. Ideally, many of those people will stay…
The Importance of Headings in Web Content
When trying to create effective web content, you need to think about more than simply what information that…