Targeting Your Copy to Customers’ Needs
When you are creating marketing copy with a call to action, the ultimate, final goal is not always…
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Writing Content for Readers Who Scan
There are readers who want to delve into every article they read, approaching each new page the same…
Engaging Content Should Answer Readers’ Questions
When you create content, one key element is writing information that those in your target audience are actively…
How to Use Evergreen Content Strategies to Boost SEO Traffic Year-Round
Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics…
Recent Study Reveals Nearly Half of All SMBs Lack a Marketing Plan
Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is…
How to Tailor Site Content to Capitalize on Google’s New Search Journeys Concept
Traditional question-and-answer-based searching is rapidly giving way to more advanced models incorporating
Posture Your Business to Capitalize on the Upcoming Facebook App Integration
According to the New York Times, last month, Facebook CEO, Mark Zuckerberg allegedly set in motion plans to…
Taking a Cautious Approach to Decision-Making Based on Customer Feedback
Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve