Why Employees are the #1 Content Marketing Resource for Small Businesses
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
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Voice Search & Featured Snippets: Why You Need Q&A Content
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract…
Facebook’s Instant Articles Losing Favor with Content Marketers
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
FTC Releases New Guidelines for Native Advertising
In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content
comScore Lists Most Used Mobile Apps – Google and Facebook Dominate
According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any…
Is Facebook’s ‘Instant Articles’ a Game-Changer For Content?
One of Mark Zuckerberg’s goals is to make Facebook’s News Feed a “perfect personalized newspaper” for every user.…
LinkedIn Elevate Leverages Employees For Content Sharing
Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time,…
Is It Time to Start Addressing Content Blindness on Social Media?
A relatively new idea in the content world involves the notion that content marketing will become less and…